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Abu Garcia

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In 1921, by the river of Mörrum in Svängsta, Sweden, Carl August Borgström founded AB Urfabriken. The company manufactured pocket watches, telephone timers and taxi meters. Borgström was a brilliant craftsman with a talent for light precision engineering; skills he had acquired during his years in the Halda watchmaking factory.

Unfortunately, World War II caused a sharp decline in the demand for taxi meters. Undaunted, ABU redirected its skills toward the development of precision fishing reels used by anglers the world over. That's why Abu Garcia later received the honor of being chosen "Purveyor To The Royal Swedish Court," a distinction bestowed upon a select group of manufacturers for consistently exceeding its highest standards of quality and craftsmanship.

Abu Garcia's influence on the sportfishing community is unmatched. The company remains firmly committed to maintaining its industry leadership position by providing anglers everywhere with the highest quality, most innovative products.

Abu 6500 CT C3 Premium Mag Elite Abu 6500 CT C3 Premium Mag Elite
£184.99
£149.99
2 in stock
The Abu 6500Ct Premium Mag - Made in Sweden The Abu premium mag is the updated version of the Mag Elite which was one of the best selling beach reels of all time. The Mag is silky smooth in the cast making distance fishing an ease. Abu's Mag breaking system allows any angler of any ability to use the reel without creating a birds nest. The reel also features a carbon drag system and Durabrass gears giving you the confidence to take on anything. This reel is best suited for clean to mixed ground distance fishing. Features - Crowned Gears Durabrass Gears Carbon Matrix Drag Corrotech Instant Anti Reverse V Shape Spool Twisted handle knobs for improved ergonomics 5.3:1 retreive Capacity -300yards of 0.35mm quality mono
ABU Grip Lok Movable Reel Fitting ABU Grip Lok Movable Reel Fitting
£19.99
£14.99
7 in stock
Slide it into position and as you lock the reel down so the reel seat secures itself to the rod allowing you to put the reel just where it suits you. The trigger helps with gripping the reel during the cast. Sizes ; 25.2mm 26.1 mm 27.8 mm
Abu 6500 CT C3 Mag Hi Speed Abu 6500 CT C3 Mag Hi Speed
£199.99
£149.99
1 in stock
Abu 6500Ct Hi-Speed Mag The 6500CT High speed mag is probably the most complete all round multiplier Abu have produced. It is smooth enough to be used on clean beach where distance is key and is just at home fishing rough ground marks due to its 6.1:1 ratio and strong gearing. A favorite among many top UK winter anglers. Features - Crowned Gears Durabrass Gears Carbon Matrix Drag Corrotech Instant Anti Reverse V Shape Spool Twisted handle knobs for improved ergonomics 6.3:1 retreive Capacity -300yards of quality 15lb mono
Abu 6500i TSR Abu 6500i TSR
£249.99
£214.99
1 in stock
Abu 6500i TSR - Made in Sweden Taking the world famous 6500 reel series to new limits the new one piece aluminium frame lowers the reel to give greater cast control and comfort. The hybrid bearings and stainless steel gearing will give exceptional performance in the right hands. This reel isnt just for tournament caster. It is just at home in the hands of the average angler looking for something a little special to use on his favorite marks. Abu Magnetic breaking system allows the user to control the speed of the spool however fast or slow he wants it. Features One piece solid aluminium frame Mag brake system Ceramic hybrid bearings Line out alarm Low centre of gravity Stainless steel gears Dual anti reverse Aluminium spool Super smooth Carbon Matrix drag Ratio: 5.3:1 Capacity: 255m of 0.35mm Line
Abu 7001 C Red Left Hand Wind Abu 7001 C Red Left Hand Wind
£109.99
£89.99
Available to order
Abu 7001 C Red Left Hand Wind As big on performance as they are on durability - the Abu Garcia 7001 left hand wind  reel features a synchronized level wind system that provides even line lay and a smooth retrieve. The updated extended bend handle with power knob gives anglers an edge by increasing torque and aligning the cranking hand closer to the reel for more efficient fighting power. The smooth and consistent multi disc drag system delivers pressure throughout the entire drag setting. Each 7001 reel is constructed with a corrosion resistant instant anti-reverse bearing, Duragear™ brass main gear for extended gear life and a four pin centrifugal brake for controlled casts. Features; This is a brand new 7001 size reel with more features than the older models Power Handle with non slip grip Bigger star drag with turned in spokes for easier adjustment 2 stainless shielded ball bearings Strong level wind 4.1-1 ratio Smooth and consistant multi drag system 4 pin centrifugal easy cast braking system Tougher all round than older models with greater cranking power Capacity 251M of 14lb mono
Abu Ambassadeur Blue Max Abu Ambassadeur Blue Max
£39.99
£29.99
1 in stock
Abu Ambassadeur Blue Max Right Hand (New Low Price!) A budget priced low profile reel ideal for the first time bait caster ,with 2 ball bearings and 1 roller bearing,this is the prefect option for lure anglers whether fresh or saltwater. Features; Capacity 175 mt 0.30 mm Bearings x 2 + 1 roller bearing Wiffle Spool Ratio 6.2:1 Magtrax Braking system
Abu Garcia Pro Max Combo 6ft 6 Abu Garcia Pro Max Combo 6ft 6" 15-45g
£79.99
1 in stock
Abu Garcia Pro Max Combo Taking design cues from the Orra® and Revo® lineups, the new Pro Max™ low profile baitcast combo delivers first-rate performance in an exceptionally smooth package. The externally adjustable MagTrax™ casting brake ensures efficient casting control while the 7+1 stainless steel bearing system delivers a remarkably smooth retrieve. The result is a lightweight, compact combo that is engineered to take the abuse day in and day out. Each Pro Max combo features a 24 Ton graphite rod that is built using stainless steel guides with Titanium oxide inserts and breaks down to 2 sections •7 stainless steel ball bearings + 1 roller bearing provides smooth operation •Machined double anodized aluminum spool provides strength without adding excess weight •Power Disk™ drag system gives smooth drag performance •Duragear™ brass gear for extended gear life •MagTrax™ brake system gives consistent brake pressure throughout the cast •Compact bent handle and star provide a more ergonomic design •Recessed reel foot allows for a more ergonomic reel design •One piece graphite frame •Graphite sideplates •24 Ton graphite construction for a lightweight and balanced design •High density EVA handles are more durable and comfortable
Abu Garcia Venturi M Travel Rod 10ft 15-50g Abu Garcia Venturi M Travel Rod 10ft 15-50g
£54.99
£49.99
2 in stock
Abu Garcia Venturi M Travel 10ft 15-50g The Venturi series of rods delivers on-the-water performance and style in a balanced, lightweight design. Construction starts with a 30 Ton high modules graphite blank that is paired up with stainless steel guides. Full cork handle ensure comfort and durability. The Venturi series gives excellent performance at a great value. 10ft 15-50g 4 piece rod Full cork handle Section length 82cm
Abu Garcia Venturi ML Travel Rod 9ft 10-35g Abu Garcia Venturi ML Travel Rod 9ft 10-35g
£49.99
£44.99
4 in stock
Abu Garcia Venturi ML Travel 9ft 10-35g The Venturi series of rods delivers on-the-water performance and style in a balanced, lightweight design. Construction starts with a 30 Ton high modules graphite blank that is paired up with stainless steel guides. Full cork handle ensure comfort and durability. The Venturi series gives excellent performance at a great value. 4 Piece rod Full cork handle 10-35g casting weight Section length 74cm
Abu Seven Reel Abu Seven Reel
£79.99
£69.99
1 in stock
Abu Seven reel This is a budget Abu reel but fits all the wants, it will cast great due to it's centrifugal braking system. Its robust enough to cope with most shore uses from open flat sand to rough rocky shorelines. Same size as all 7000 Abu reels but slightly cheaper side plates still built to that trusted Swedish design.Features include easy wind power handle level wind for compact line lay and star drag for easy appliance of the efficient drag system. Features; Bearings - Bushing Line Capacity: 270yds/0.45 Gear Ratio: 4.1:1 Weight: 562g Level Wind Star Drag Centrifugally Braked for easy casting!
Abu Suveran 12lb class Boat Rod Abu Suveran 12lb class Boat Rod
£169.99
£139.99
Available to order
Abu Suveran 12lb Class 8ft 6" The new generation of Suverans, a special blend of lightweight high performance carbons, makes this rod a joy to use. Its tip is progressive but a steely action in the mid section whilst maintaing a stiff butt, all in all a perfect combination. this 12lb model is great for lighter work say Bassing, use with gills for Pollock etc etc This Suveran range has a long history of being a quaity product! Features: Classic short butt long tip Fuji guides that suit braided lines or mono ALPS TRI reel seat Carbon part weave finish blank
Abu Suveran 20lb class Boat Rod Abu Suveran 20lb class Boat Rod
£169.99
£139.99
1 in stock
Abu Suveran 20lb Class 8ft 2’ The new generation of Suverans, a special blend of lightweight high performance Carbons, makes this rod a joy to use. Its tip is progressive but a steely action in the mid-section whilst maintain a stiff butt, all in all a perfect combination. This 20lb model is the most versitile of all these Suverans as it will cope with Bassing, Gilling for Pollock but still be ok with most general wrecking and downtiding etc etc This Suveran range has a long history of being a quality product! • Classic short butt long tip • Fuji guides that suit braid or mono uses • ALPS TRI reel seat • Carbon part weave finish blank
Abu Suveran 30lb class Boat Rod Abu Suveran 30lb class Boat Rod
£169.99
£139.99
2 in stock
Abu Suveran 30lb Class 8ft The new generation of Suverans, a special blend of lightweight high performance carbons, makes this rod a joy to use. Its tip is progressive but a steely action in the mid section whilst maintaing a stiff butt, all in all a perfect combination. this 30lb model is ideal for most wrecking-downtiding and will cope with leads up to around 1lb+ This Suveran range has a long history of being a quaity product! Classic short butt long tip Fuji guides that suit braid or mono uses ALPS TRI reel seat Carbon part weave finish blank
Ambassadeur 6500 C3 CT Mag Reel Ambassadeur 6500 C3 CT Mag Reel
£179.99
£139.99
Available to order
The 6500C3 CT Classic Chromed Mag, is the updated version of the world famous Mag Elite. Features 6-pin centrifugal brake, mag brake system, crowned Durabrass gears and the Carbon Matrix Drag. Thes Mags are proving to be the ultimate distance casting reels.Smart Chrome finish with new stronger V shaped spool that aids perfect casting. The reel of choice by top casters! Features ; Ratio 5,3:1 Capacity 245 yds 14lb mono Carbon matrix drag system for optimal durability and performance 2 HPCR bearings in the spool Corrosion resistant IAR bearing Line out alarm Magtrax brake system Open top CT frame Dual stopper

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The Abu 6500Ct Premium Mag - Made in Sweden The Abu premium mag is the updated version of the Mag Elite which was one of the best selling beach reels of all time. The Mag is silky smooth in the cast making distance fishing an ease. Abu's Mag breaking system allows any angler of any ability to use the reel without creating a birds nest. The reel also features a carbon drag system and Durabrass gears giving you the confidence to take on anything. This reel is best suited for clean to mixed ground distance fishing. Features - Crowned Gears Durabrass Gears Carbon Matrix Drag Corrotech Instant Anti Reverse V Shape Spool Twisted handle knobs for improved ergonomics 5.3:1 retreive Capacity -300yards of 0.35mm quality mono
Slide it into position and as you lock the reel down so the reel seat secures itself to the rod allowing you to put the reel just where it suits you. The trigger helps with gripping the reel during the cast. Sizes ; 25.2mm 26.1 mm 27.8 mm
Abu 6500Ct Hi-Speed Mag The 6500CT High speed mag is probably the most complete all round multiplier Abu have produced. It is smooth enough to be used on clean beach where distance is key and is just at home fishing rough ground marks due to its 6.1:1 ratio and strong gearing. A favorite among many top UK winter anglers. Features - Crowned Gears Durabrass Gears Carbon Matrix Drag Corrotech Instant Anti Reverse V Shape Spool Twisted handle knobs for improved ergonomics 6.3:1 retreive Capacity -300yards of quality 15lb mono
Abu 6500i TSR - Made in Sweden Taking the world famous 6500 reel series to new limits the new one piece aluminium frame lowers the reel to give greater cast control and comfort. The hybrid bearings and stainless steel gearing will give exceptional performance in the right hands. This reel isnt just for tournament caster. It is just at home in the hands of the average angler looking for something a little special to use on his favorite marks. Abu Magnetic breaking system allows the user to control the speed of the spool however fast or slow he wants it. Features One piece solid aluminium frame Mag brake system Ceramic hybrid bearings Line out alarm Low centre of gravity Stainless steel gears Dual anti reverse Aluminium spool Super smooth Carbon Matrix drag Ratio: 5.3:1 Capacity: 255m of 0.35mm Line
Abu 7001 C Red Left Hand Wind As big on performance as they are on durability - the Abu Garcia 7001 left hand wind  reel features a synchronized level wind system that provides even line lay and a smooth retrieve. The updated extended bend handle with power knob gives anglers an edge by increasing torque and aligning the cranking hand closer to the reel for more efficient fighting power. The smooth and consistent multi disc drag system delivers pressure throughout the entire drag setting. Each 7001 reel is constructed with a corrosion resistant instant anti-reverse bearing, Duragear™ brass main gear for extended gear life and a four pin centrifugal brake for controlled casts. Features; This is a brand new 7001 size reel with more features than the older models Power Handle with non slip grip Bigger star drag with turned in spokes for easier adjustment 2 stainless shielded ball bearings Strong level wind 4.1-1 ratio Smooth and consistant multi drag system 4 pin centrifugal easy cast braking system Tougher all round than older models with greater cranking power Capacity 251M of 14lb mono
Abu Ambassadeur Blue Max Right Hand (New Low Price!) A budget priced low profile reel ideal for the first time bait caster ,with 2 ball bearings and 1 roller bearing,this is the prefect option for lure anglers whether fresh or saltwater. Features; Capacity 175 mt 0.30 mm Bearings x 2 + 1 roller bearing Wiffle Spool Ratio 6.2:1 Magtrax Braking system
Abu Garcia Pro Max Combo Taking design cues from the Orra® and Revo® lineups, the new Pro Max™ low profile baitcast combo delivers first-rate performance in an exceptionally smooth package. The externally adjustable MagTrax™ casting brake ensures efficient casting control while the 7+1 stainless steel bearing system delivers a remarkably smooth retrieve. The result is a lightweight, compact combo that is engineered to take the abuse day in and day out. Each Pro Max combo features a 24 Ton graphite rod that is built using stainless steel guides with Titanium oxide inserts and breaks down to 2 sections •7 stainless steel ball bearings + 1 roller bearing provides smooth operation •Machined double anodized aluminum spool provides strength without adding excess weight •Power Disk™ drag system gives smooth drag performance •Duragear™ brass gear for extended gear life •MagTrax™ brake system gives consistent brake pressure throughout the cast •Compact bent handle and star provide a more ergonomic design •Recessed reel foot allows for a more ergonomic reel design •One piece graphite frame •Graphite sideplates •24 Ton graphite construction for a lightweight and balanced design •High density EVA handles are more durable and comfortable
Abu Garcia Venturi M Travel 10ft 15-50g The Venturi series of rods delivers on-the-water performance and style in a balanced, lightweight design. Construction starts with a 30 Ton high modules graphite blank that is paired up with stainless steel guides. Full cork handle ensure comfort and durability. The Venturi series gives excellent performance at a great value. 10ft 15-50g 4 piece rod Full cork handle Section length 82cm
Abu Garcia Venturi ML Travel 9ft 10-35g The Venturi series of rods delivers on-the-water performance and style in a balanced, lightweight design. Construction starts with a 30 Ton high modules graphite blank that is paired up with stainless steel guides. Full cork handle ensure comfort and durability. The Venturi series gives excellent performance at a great value. 4 Piece rod Full cork handle 10-35g casting weight Section length 74cm
Abu Seven reel This is a budget Abu reel but fits all the wants, it will cast great due to it's centrifugal braking system. Its robust enough to cope with most shore uses from open flat sand to rough rocky shorelines. Same size as all 7000 Abu reels but slightly cheaper side plates still built to that trusted Swedish design.Features include easy wind power handle level wind for compact line lay and star drag for easy appliance of the efficient drag system. Features; Bearings - Bushing Line Capacity: 270yds/0.45 Gear Ratio: 4.1:1 Weight: 562g Level Wind Star Drag Centrifugally Braked for easy casting!
Abu Suveran 12lb Class 8ft 6" The new generation of Suverans, a special blend of lightweight high performance carbons, makes this rod a joy to use. Its tip is progressive but a steely action in the mid section whilst maintaing a stiff butt, all in all a perfect combination. this 12lb model is great for lighter work say Bassing, use with gills for Pollock etc etc This Suveran range has a long history of being a quaity product! Features: Classic short butt long tip Fuji guides that suit braided lines or mono ALPS TRI reel seat Carbon part weave finish blank
Abu Suveran 20lb Class 8ft 2’ The new generation of Suverans, a special blend of lightweight high performance Carbons, makes this rod a joy to use. Its tip is progressive but a steely action in the mid-section whilst maintain a stiff butt, all in all a perfect combination. This 20lb model is the most versitile of all these Suverans as it will cope with Bassing, Gilling for Pollock but still be ok with most general wrecking and downtiding etc etc This Suveran range has a long history of being a quality product! • Classic short butt long tip • Fuji guides that suit braid or mono uses • ALPS TRI reel seat • Carbon part weave finish blank
Abu Suveran 30lb Class 8ft The new generation of Suverans, a special blend of lightweight high performance carbons, makes this rod a joy to use. Its tip is progressive but a steely action in the mid section whilst maintaing a stiff butt, all in all a perfect combination. this 30lb model is ideal for most wrecking-downtiding and will cope with leads up to around 1lb+ This Suveran range has a long history of being a quaity product! Classic short butt long tip Fuji guides that suit braid or mono uses ALPS TRI reel seat Carbon part weave finish blank
The 6500C3 CT Classic Chromed Mag, is the updated version of the world famous Mag Elite. Features 6-pin centrifugal brake, mag brake system, crowned Durabrass gears and the Carbon Matrix Drag. Thes Mags are proving to be the ultimate distance casting reels.Smart Chrome finish with new stronger V shaped spool that aids perfect casting. The reel of choice by top casters! Features ; Ratio 5,3:1 Capacity 245 yds 14lb mono Carbon matrix drag system for optimal durability and performance 2 HPCR bearings in the spool Corrosion resistant IAR bearing Line out alarm Magtrax brake system Open top CT frame Dual stopper