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Hard Lures & Plugs

Sea Fishing Hard Lures | Sea Fishing Plugs

In our age of soft jelly lures and artificial attractants why would you want to use a hard lure or plug? Well if you've ever been faced with fishing for Bass or Pollack above a thick bed of Kelp or in rocky crags then you'll know why hard lures and plugs are still so popular!

The robustness, dependability and action of sea fishing plugs and hard lures really can't be beaten in tough conditions! Add to this the fact that hard lures can be chosen in a variety of different densities, which means you can choose your sink rate based on fishing conditions, sea fishing plugs are pretty hard to beat for shore fishing especially.

We stock a large range of sea fishing plugs and hard lures to target a selection of hard fighting predators including Bass, Pollack, Coalfish and Mackerel in the UK, but if you're heading off around the World on a fishing bonanza then definitely stock up! Our sea fishing hard lures and plugs are brilliant for Barracuda!

Savage Gear Panic Prey V2 13.5cm 26.5g Savage Gear Panic Prey V2 13.5cm 26.5g
£10.99
£7.19
3 in stock
Savage Gear Panic Prey V2 13.5cm 26.5g Great topwater lure, the open mouth gives great splashing and spitting action on walk the dog retrieve, the long narrow dynamic body gives incredible casting distance and precision, the rear Y-treble hook folds up along the back on the cast and gives you a very stable flight, the lazer paper interior gives superior life like flash, a truly deadly lure for many saltwater and freshwater predators. 13.5cm 26.5g Floating surface lure Loud interior rattle High quality treble hooks
Tackle House Feed Shallow 12.8cm 18.5g Tackle House Feed Shallow 12.8cm 18.5g
£24.99
£21.99
22 in stock
Tackle House Feed Shallow 12.8cm 18.5g Japanese lure designed to target sea bass in shallow water and guess what, that's exactly what it does on an incredible scale! The Tackle House Feed Shallow 128 has developed a cult following in the UK with the likes of Henry Gilbey really putting them it on the map as a 1st class lure. One of the best things about the Tackle House Feed Shallow is just how easy it is to fish. Casting is a breeze and to get it working properly, just reel it slowly to impart the Feed Shallow's awesome rolling action, add it a few jerks and pauses and you couldn't give yourself a better chance of taking a bass in shallow water. The sides of the Feed Shallow are designed to be as flat as possible and it has a beautifully finished flashy, iridescent appearance that enhances its appeal. Length 128mm Shallow Diver 0-50cm Weight 18.5G Floating Lure
Williamson Vortex Speed Jig 160mm 200g Williamson Vortex Speed Jig 160mm 200g
£13.99
5 in stock
Williamson Vortex Speed Jig 160mm 200g The Williamson Vortex® Speed Jig is one of the most innovative, versatile jigs on the market today. The hydrodynamic design with opposing convex & concave sides allows the jig to rotate effortlessly on the fall. The rotation combined with the two-sided color pattern creates maximum flash that drives fish crazy. Each jig is pre-rigged with a stainless steel ball-bearing swivel and a single VMC® Assist hook. 160mm 200g VMC Single assist hook Stainless Steel Ball Bearing Swivel
Hansen Silver Arrow 11cm 24g Hansen Silver Arrow 11cm 24g
£4.99
£3.99
9 in stock
Hansen Silver Arrow 11cm 24g All the Hansen lures are carefully handmade manufactured and are equipped with forged hooks and top-of-the-range Split rings. Individual tests out of basin ensure a perfect quality and guaranteed satisfaction. This Silver Arrow is one of the most favorite lures for many specialists, but it had never been a bulk product. It has an incredibly realistic action and a capacity of long distance with its frayed form. - Triple top-of-the-range Tournament - Split rings reinforced doubled - individual Tests quality out of basin - Color painted with the hand - Without toxic lead
iMA iBorn 118F 118mm 19g iMA iBorn 118F 118mm 19g
£19.99
1 in stock
iMA iBorn 118f 118mm 19g Featuring the gravity movement system "MRD". This allows you to cast further with less effort. The iBORN series is based on the concept of a wounded minnow and is incredibly easy to work and is absolutely devastating. The lure worksin the top 30cm of water and mimics a wounded minnow lost, alone and ready to get eaten by a big predatory Bass. Length 118mm Weight 19g 2 x sz 3 hooks Made in Japan
iMA Komomo II 110mm 15g iMA Komomo II 110mm 15g
£21.99
2 in stock
iMa Komomo II 110g 15g 110mm - 15gm Another sub surface lure which fishes within the top 20cm so it can be fished in very shallow water. Hold the rod tip up and the lure will fish even closer to the surface creating an enticing wake in calm conditions. The innovative lip design gives the Komomo II a wide rolling action. Internal weights allow the lure to be cast easily, even in a strong wind. Whilst this is a great lure for bass, it will also appeal to a whole variety of predators both fresh and saltwater. The lures have an aesthetic quality which is really unrivalled with holographic effects providing shimmer and flashes as the lure moves. IMA Komomo II - Perfect for flat calm days when you are after a lure that swims literally just below the surface. You can get the IMA Komomo II to stay sub-surface in calm conditions by simply winding it at a slow to medium pace with your rod tip pointed at the water, and the action is incredible. This lure can also be used as a surface lure - reel in really slow with your rod tip at 45 degrees and you can get it to wake across the surface. Pause it and twitch it on the surface as well, and alternate to sub-surface by lowering your rod tip. A very versatile lure for calm conditions. Buy virtue of it working so close to the surface, the Komomo II is not a lure for choppy or rough conditions. Length 110mm Weight 15g Dives 0-20cm 2 x sz 3 hooks Made in Japan
iMA Popkey 120mm 16g iMA Popkey 120mm 16g
£21.99
6 in stock
iMA Popkey 120mm 16g Surface Lure An exciting top water lure capable of producing explosive takes. The iMA imapopkey was born as the first top water plug. You can effectively work with lure with various techniques including a simple retrieve and 'walk the dog'. The action of carving ripples on the surface continuously while twisting the body is very effective and visible to elusive Bass. Length 120mm Weight 16g 2 x sz 4 trebles Made in Japan
iMA Salt Skimmer Grande 125SW 125mm iMA Salt Skimmer Grande 125SW 125mm
£19.99
4 in stock
iMA Salt Skimmer Grande 125SW 125mm 21g The IMA Salt Skimmer Grande is a subtle surface lure which has the ability to draw fish to the surface and induce them to take. To get the best from the Salt Skimmer you need to use your rod to work it in a zig-zag fashion. When worked like this the weighting of the lure causes the tail to dig into the water creating a boil which pulls the fish in and encourages them to take. As you would expect the finish and components are first class and Owner hooks ensure that takes become landed fish. The slim profile and tail weighting allow you to make long and accurate casts. Length 125mm Weight 21g 2 x sz 2 hooks Made in Japan
Rapala Max Rap Long Range Minnow 12cm 20gm Rapala Max Rap Long Range Minnow 12cm 20gm
£14.95
£12.99
1 in stock
Rapala Max Rap long Range Minnow 12cm 20gm Rapala Max Rap Long Range Minnow was designed to make long casts. This lure is perfectly balanced and designed for a fast and aggressive retrieve. Natural colours with special holographic foil combined with the rolling action makes this lure absolutely irresistible to predators. The Rapala Max Rap Long Range Minnow is perfect for Bass fishing ! "Make Longer Casts. Catch Bigger Fish !" Features : Length 12cm Weight 20gm Slow Sink on the pause Holographic Foil Internal Patented Max Cast Mechanism Balanced tungsten balls for accuracy VMC Needle sharp trebles Working depth 1.2mt/ 4ft
Sakura Dumbell Popper 150mm 64.4g Sakura Dumbell Popper 150mm 64.4g freepost
£23.99
£18.99
2 in stock
Sakura Dumbell Popper 150mm 64.4g The Dumbbell is a topwater popper designed to cast far, pop loudly, and then hang on to any fish that chomps down on it. Its heavy weight and aerodynamic shape casts great distances, even in wind! The large, concave, red-painted mouth pops huge volumes of water, making it one of the noisiest lures on the market. And the Dumbbell Popper is built tough, tough enough to outlast cubera, ulua, roosterfish, dorado, and all other fish that respond to a topwater lure. If its heart-pounding action you’re looking for, the smart thing to do is to reach for a Dumbbell Popper. 150mm 64.4g 2x Saltwater Trebles High quality split rings and trebles
Sakura Exopen Surface 175mm 65.5g Sakura Exopen Surface 175mm 65.5g freepost
£16.99
£13.99
4 in stock
Sakura Exopen Surface 175mm 65.5g The Exopen is a great choice for targetting huge predators whilst surface fishing. The action they have when worked correctly give off the perfect wounded bait fish immitation. Its solid construction means that little can go wrong with it, They are built to last and can withstand multiple Takes! 175mm 65.5g 2x Saltwater Trebles High quality split rings and hooks Available in 4 Different Colours
Sakura Mousty Surface 125mm 28g - SALE Sakura Mousty Surface 125mm 28g - SALE sale
£9.99
£5.00
11 in stock
Sakura Mousty Surface 125mm 28g The Sakura Mousty has proven to be a very effective surface lure due to its loud internal rattle. This rattle gives Predatory fish something to home in on and smash!. Its hard plastic design makes it very durable and can withstand alot of abuse.  The small concaved design on the front of the lure disperses water which makes it look like a prey fish in distress They come equipped with saltwater proof trebles that are super sharp and strong. 125mm 28g Topwater Lure 2 Saltwater Trebles
Sakura Pulsion TR Popper 100mm 24g Sakura Pulsion TR Popper 100mm 24g freepost
£10.99
£8.99
4 in stock
Sakura Pulsion TR Popper 100mm 24g With its unique bottle neck design, Sea flec teaser, 3 large internal rattle chambers and ultra-sharp Japanese trebles this lure catches Bass one after another. Simply pop it along the surface and watch the magic happen. Surface fishing for Bass is the most exciting and explosive way of catching large Bass. When a lure has a warning on the box you know it's going to be good. Features; • Length 100 mm • Weight 24 gm • 2 x Ultra sharp Japanese Trebles • Action Surface Popper
Sakura Pulsion TR Popper 120mm 40g Sakura Pulsion TR Popper 120mm 40g freepost
£11.99
£9.99
11 in stock
Sakura Pulsion TR Popper 120mm 40g With its unique bottle neck design, Sea flec teaser, 3 large internal rattle chambers and ultra-sharp Japanese trebles this lure catches Bass one after another. Simply pop it along the surface and watch the magic happen. Surface fishing for Bass is the most exciting and explosive way of catching large Bass. When a lure has a warning on the box you know it's going to be good. Features; • Length 120mm • Weight 40G • 2 x Ultra sharp Japanese Trebles • Action Surface Popper
Savage Gear 3D Mack Stick 13cm 42g Savage Gear 3D Mack Stick 13cm 42g
£16.99
£11.69
17 in stock
Savage Gear 3D Mack Stick 13cm 42g Something special for destination Anglers and those who chase the some of the predators that swim these lures are based on the scan of a real Mackerel – with superb detail and a very realistic profile. The lure is built very tough with reinforced inside structure and thru going welded stainless steel wire, to withstand brutal predator fish! The lure casts far and will swim with a nervous very realistic action even at fast speed but can also be jerked and pulled for great gliding and unpredictable movement pattern! Inside Flash Paper and PHP colors with incredible details makes the Mack Stick a very unique lure, that can be used for many species – like Tuna, GT, Snapper, Blue fish – you name it! •Hard ABS Reinforced Body •Thru going welded SS wire •Inside Flash paper •Extra strong ST66 Trebles in DG finish •Xtra strong Splitrings •Xtra strong single hooks supplied •Slow Sink •130 #1 170 #2/0
Savage Gear 3D Mack Stick 17cm 86g Savage Gear 3D Mack Stick 17cm 86g
£18.99
£13.49
15 in stock
Savage Gear 3D Mack Stick 17cm 86g Something special for destination Anglers and those who chase the some of the predators that swim these lures are based on the scan of a real Mackerel – with superb detail and a very realistic profile. The lure is built very tough with reinforced inside structure and thru going welded stainless steel wire, to withstand brutal predator fish! The lure casts far and will swim with a nervous very realistic action even at fast speed but can also be jerked and pulled for great gliding and unpredictable movement pattern! Inside Flash Paper and PHP colors with incredible details makes the Mack Stick a very unique lure, that can be used for many species – like Tuna, GT, Snapper, Blue fish – you name it! Features : •Hard ABS Reinforced Body •Thru going welded SS wire •Inside Flash paper •Extra strong ST66 Trebles in DG finish •Xtra strong Splitrings •Xtra strong single hooks supplied •Slow Sink •130 #1 170 #2/0
Savage Gear 3D Octopus 10cm 35g Savage Gear 3D Octopus 10cm 35g
£12.99
£8.99
21 in stock
Savage Gear 3D Octopus 10cm 35g The 3D Octopus is based on a scan of a baby Octopus, the Body is lead alloy and the tentacles are made from super durable soft TPE. The lure has almost zero resistance in the water on the drop and will dart wide on slow jigging. On the pause the lure will hang in a realistic posture, and the tentacles will move at even the slightest current. For the bigger sizes the lure has Adaptive tie-point bridge to ease retrieve from depth. The Super Glow paint and skirt along with a built-in rattle chamber and bubble catch, the 3D Octopus hits every visual, auditory and sensory points that triggers feeding and aggression from predator fish. Built Tough with extra heavy-duty hardware, the 3D Octopus is designed to take on the most Savage predatory game fish on the ocean floor. • Based on a 3D Scan of a Baby Octopus • Built-in Steel rattle chamber, attracting fish from a distance • Bubble catch traps air and releases bubbles at depth • Super Long-lasting glow effects on body and Tentacles • Extremely durable TPE Tentacles • Super Lifelike action and micro movement from tentacles • Wide darting action on jigging • Extra-heavy Hook to tackle the largest game fish • Belly ring for assist hooks or blade add on
Savage Gear 3D Pop Walker 6.6cm 8g Savage Gear 3D Pop Walker 6.6cm 8g
£9.99
£5.99
3 in stock
Savage Gear 3D Pop Walker 6.6cm 8g Based on a 3D scan of a baby sardine. Superb walk the dog action. with great popping effect on the pull. Horizontal balance on the spin stop. gives the perfect dying baitfish imitation! Compact long cast design! Great top water lure for both fresh and saltwater fishing! • 3D Scanned details • Multiple action styles • Floating. horizontal balance • Long cast design • Ultra sharp trebles 6.6cm #6(ST46). 8.0cm #5 (ST46)
Savage Gear Manic Prey Deep Diver 16.5cm 57g - Red Head Flash Savage Gear Manic Prey Deep Diver 16.5cm 57g - Red Head Flash
£14.99
£9.99
37 in stock
Savage Gear Manic Prey Deep Diver 16.5cm 57g This lure From savage gear is the perfect choice for trolling for either saltwater or freshwater  predators, a very versatile lure that has the most enticing manic roll and flash whilst in action, comes supplied with 2x big eye single hooks for fishing over rough ground or weedy areas. 16.5cm 57g Big eye singles included slow floating lure will dive to around 9m
Savage Gear Panic Popper 13.5cm 38g - SALE Savage Gear Panic Popper 13.5cm 38g - SALE sale
£11.99
£5.00
19 in stock
Savage Gear Panic Popper 13.5cm 38g Superb long casting popper, with an extreme good Popping effect! The wide open Mouth, has a great hold in the water and really pops and splashes incredible. The lure also have a great track on regular retrieve, leaving a superb bubble trail and wake bow on the surface. The rear Y-treble hook folds up along the back on the cast and gives a very stable flight. Super Hard ABS Body, with thru going wire, extra strong split rings and Big fish trebles. Great lures for big brutal Saltwater predator fish! Long cast design Through going wire Super hard ABS body Extra strong head swivel Extra Strong split rings and big fish treble
Savage Gear Panic Prey V2 10.6cm 14g Savage Gear Panic Prey V2 10.6cm 14g
£9.99
£6.59
15 in stock
Savage Gear Panic Prey V2 10.6cm 14g Great topwater lure, the open mouth gives great splashing and spitting action on walk the dog retrieve, the long narrow dynamic body gives incredible casting distance and precision, the rear Y-treble hook folds up along the back on the cast and gives you a very stable flight, the lazer paper interior gives superior life like flash, a truly deadly lure for many saltwater and freshwater predators. 10.6cm 14g Floating topwater lure Loud interior rattle High quality treble hooks
Savage Gear Panic Prey V2 105mm 16g Savage Gear Panic Prey V2 105mm 16g
£9.99
£7.99
40 in stock
Savage Gear Panic Prey V2 105mm 16g The Lure is based on the details from an anchovy, designed for Extreme casting distance and a great walk the dog action with spitting and strong rattling sound. The Panic Prey imitates an injured and panicking prey fish on the surface. Seabass, bluefish, mahi mahi, barracudas and leerfish will be all over this lure!Fishing Methods: With the rod low or high and with fast twitch and retrieve, the lure will perform fast and sharp splashing walk the dog action. • Anchovy details • Extreme Long casting • Great walk the dog action • Spitting and rattling • Super strong ABS body • Ultra-sharp strong Saltwater trebles • Hook size: 105mm, 16g, #5 ST46 TIN 135mm, 28g, #53 ST46 TIN
Savage Gear Prey 110 11cm 14g Savage Gear Prey 110 11cm 14g
£7.99
3 in stock
Savage Gear Prey 110 11cm 14g Back by popular demand!, The Savage Gear Salt Prey Lure is designed for saltwater use with ultra sharp ST46 Trebles. The internal ball bearings not only make a deep rattle sound but also aid casting. This lure will dive to around 1.5m which makes it a perfect choice when targetting Bass over shallow ground. 11cm 14g 2x Strong ST Treble Dives to around 1.5m
Savage Gear Salt 3D Line Thru Seeker 7cm 13g Savage Gear Salt 3D Line Thru Seeker 7cm 13g
£4.99
6 in stock
The Line Thru Seeker is designed for long casting, even in windy conditions – the blade design allows the lure to swim very lively and erratic with the most incredible 360-degree rotation on the spin stop – so that the lure spins away from the centerline – driving the FISH crazy – resulting in hard strikes! Each lure is supplied with an ultra sharp Treble hook, several colors soft Beads and clear hard beads, to protect the knot on the splitring hook knot. When the FISH is hooked, the lure runs freely up the line and the fish cannot use the weight of the lure to throw the hook. The Photo print colors are made with Sandeel details and superb finish. • Linethru design • Ultra sharp treble hook and oval splitring • 5 Soft beads Glow and neutral colors, 1 glass clear hard bead • Lively and erratic action • 360-degree rotation on the spin stop • 70mm: ST46 #10, 75mm: ST46 #8, 90mm: ST46 #6
Savage Gear Salt Deep Walker 175 70g Savage Gear Salt Deep Walker 175 70g
£13.99
6 in stock
Savage Gear Salt Deep Walker 175 70g The Deep Walker is based on a slim sandeel profile which gives it a very natural look The long slender body is made of tough ABS plastic which is profiled to give the most amazing slide or skip action to drive predatory fish crazy! It is a sinking lure which allows you to work down through the water column to find where the fish are feeding. A fast retrieve will allow you to work it nearer the surface but in deeper water or from the boat you can allow it to sink down as you hunt out the feeding bass. It is a great casting lure and the built-in magnetic moving silent long cast system gives long straight casts. The 3 ultra-sharp treble hooks ensure great hook up rate! Features - Length 175mm - Weight 70gm - 3D Scanned details - Sinking - Target depth 1 - 15m - Thru wire construction for added strength - Magnetic silent long cast system - Great slide or skip action - Built in rattle - VMS Vivid Movement System - Ultra sharp #2 saltwater trebles
Savage Gear Salt Sandeel Pencil 150 30g Savage Gear Salt Sandeel Pencil 150 30g
£11.99
20 in stock
Savage Gear Salt Sandeel Pencil Savage Gear Sandeel Pencil 150 is based on a 3D Scan of a Real Sandeel. This ensures the lure has a natural look and this coupled with the seductive head slightly up slim S-curve wiggle makes for a killer lure. The lure sinks slowly but runs level on the retrieve allowing you to search out the feeding fish. A steady retrieve works well and if you add a pause to your retrieve the lure flutters and rolls backwards which can trigger some hard strikes so be prepared! For added attraction the lure has a built-in rattle chamber that sends out a loud clicking sound when twitched. Extreme long cast design allows you to cover the maximum amount of water. Supplied with both a single and a treble hook, with the option to add the treble hook to the belly as well if you find you are missing takes by the fish hitting the centre of the lure. Features - Length 150mm - Weight 30gm - Slow sinking - 3D Scanned real sandeel details - Long cast design - Seductive slim S-curve swimming action - Belly hook option - Built in rattle - Supplied with both a super sharp Y-treble and wide gape single
Savage Gear Salt Sandeel Pencil 90 13g Savage Gear Salt Sandeel Pencil 90 13g
£9.99
7 in stock
Savage Gear Salt Sandeel Pencil 90 13g Savage Gear Sandeel Pencil 90 is based on a 3D Scan of a Real Sandeel. This ensures the lure has a natural look and this coupled with the seductive head slightly up slim S-curve wiggle makes for a killer lure. The lure sinks slowly but runs level on the retrieve allowing you to search out the feeding fish. A steady retrieve works well and if you add a pause to your retrieve the lure flutters and rolls backwards which can trigger some hard strikes so be prepared! For added attraction the lure has a built-in rattle chamber that sends out a loud clicking sound when twitched. Extreme long cast design allows you to cover the maximum amount of water. Supplied with both a single and a treble hook. Features Length 90mm Weight 13gm Slow sinking 3D Scanned real sandeel details Long cast design Seductive slim S-curve swimming action Built in rattle Supplied with both a super sharp Y-treble and wide gape single
Swimmy Stickbait 115 Surface 115mm 25.5g - SALE Swimmy Stickbait 115 Surface 115mm 25.5g - SALE sale
£6.99
£3.50
43 in stock
Swimmy Stickbait 115 Surface 115mm 25.5g The Swimmy stickbait is a surface lure that is great for targetting Bass, The loud internal rattle gives the fish a target to home in on and smash!, Good quality split rings and trebles are used on these lures. These budget lures do not lack quality, A super tough design that will withstand alot of use. 115mm 25.5g Surface Floating Lure 2x Trebles Available in 4 Colours
Swimmy Stickbait 90 Surface 90mm 12.5g - SALE Swimmy Stickbait 90 Surface 90mm 12.5g - SALE sale
£6.99
£3.50
81 in stock
Swimmy Stickbait 90 Surface 90mm 12.5g The Swimmy stickbait is a surface lure that is great for targetting Bass, The loud internal rattle gives the fish a target to home in on and smash!, Good quality split rings and trebles are used on these lures. These budget lures do not lack quality, A super tough design that will withstand alot of use. 90mm 12.5g Surface Floating Lure 2x Trebles Available in 4 Colours
Williamson Abyss Speed Jig 175mm 150g Williamson Abyss Speed Jig 175mm 150g
£9.99
Available to order 5-10 day delivery
Williamson Abyss Speed Jig 175mm 150g The Williamson Abyss Speed Jig has a unique potbelly shape that will get your jig down fast and enable you to fish harder and longer. Yet the computer aided design will offer far less retrieve resistance than any other jigs and make your days fishing a lot less tiring. All our jigs have special space age color fluo glow paints on the belly and the gill plates to trigger strikes from the predators that are down deep. All Abyss Speed Jigs come pre-rigged with a single assist hook. VMC single assist hook

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