Started early · 22 days to go

Black Friday deals live now

Our Black Friday prices are live now – with new deals added every week and our biggest deals saved for Black Friday week. Shop rods, reels, luggage and clothing from the brands you trust.

490 deals across the shop

Sea deals 11 products

In stockPre-orderWestinPreston InnovationsHTOaxia ✕Under £10£10–£50£50+
  • Axia MKIV Tip LightSaleaxia

    Axia MKIV Tip Light

    6 colours Price range: £4.99 through £5.99In stock
  • Axia Casting Lure | 80g – available coloursSaleaxia

    Axia Casting Lure | 80g

    6 colours Original price was: £3.69.Current price is: £2.99.In stock
  • Axia Tobi Lure - 40g – available coloursSaleaxia

    Axia Tobi Lure - 40g

    5 colours Original price was: £3.49.Current price is: £2.99.In stock
  • Axia Clip On Tip LightsSaleBlack Fridayaxia

    Axia Clip On Tip Lights

    Original price was: £1.00.Current price is: £0.99.In stock
  • Axia Tobi Lure - 18g – available coloursSaleBlack Fridayaxia

    Axia Tobi Lure - 18g

    5 colours Original price was: £2.49.Current price is: £1.99.In stock
  • Axia X8 PE Braid 300m Moss Green - HALF PRICESaleaxia

    Axia X8 PE Braid 300m Moss Green - HALF PRICE

    Original price was: £22.99.Current price is: £14.99.In stock
  • Axia Pike Trace Spool With Crimps 28LB 15mSave £1axia

    Axia Pike Trace Spool With Crimps 28LB 15m

    RRP £3.29 Original price was: £3.99.Current price is: £2.99.In stock
  • Axia Real Shrimp Rig - Size 1/0 (3 Hooks)axia

    Axia Real Shrimp Rig - Size 1/0 (3 Hooks)

    £1.99In stock
  • Axia Glow Wedge 26g – available coloursSaleaxia

    Axia Glow Wedge 26g

    3 colours Original price was: £2.49.Current price is: £1.99.In stock
  • AXIA LED Fishing Lamp 7.5x75mmSaleaxia

    AXIA LED Fishing Lamp 7.5x75mm

    2 colours Original price was: £2.19.Current price is: £1.92.In stock
  • AXIA X8 PE Braid 2000m Moss GreenSaleaxia

    AXIA X8 PE Braid 2000m Moss Green

    Original price was: £106.66.Current price is: £71.55.In stock