Welcome to The UK's Biggest Range Of Sea Fishing Tackle
Our team all fish and help design some of the top products on the market. Please drop us a message if you need help with tackle or techniques.
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Skip to contentOur team all fish and help design some of the top products on the market. Please drop us a message if you need help with tackle or techniques.








Each Century rod is built in the UK and offer the best shore rods on the market.
We stock the entire range to cover every situation for UK sea fishing and help design exclusive rods for our customers.
They also have a premium range of waterproof clothing and luggage.
Our entire staff are fishermen and love to talk tackle. This allows us to pick the best tackle for our ranges as well as give impartial and honest advice to each of our customers.
Great service, ordered bivvy on 19th March, delivered 20th (Scotland) ,cheapest price online
Will keep using Gerrys, there’s always someone at end of phone for help and advice.
Edward Perry.
Welcome to Gerry’s Fishing, the UK’s premier destination for high-quality sea fishing tackle. Whether you are a dedicated shore angler casting from the beach or heading offshore for a deep-sea adventure, our “Anglers Serving Anglers” philosophy means we only stock gear that we would use ourselves.
With over 40 years of experience, we have curated the most comprehensive selection of sea fishing tackle in the UK. From premium sea fishing rods by industry giants like Century and Zziplex to the latest engineering in sea fishing reels from Daiwa, Shimano, and Penn, we have everything you need to tackle the British coastline and beyond.
Our Sea Fishing Range Includes:
Sea Fishing Rods: Our extensive collection covers every discipline. We stock high-performance beach casting rods for distance work, sensitive bass and estuary rods for lighter presentation, and rugged boat rods for handling deep-water monsters. We also carry specialized travel rods and lure rods for the modern mobile angler.
Key Specs to look for: High-modulus carbon blanks, Fuji guides, sensitive hybrid tips for bite detection, and casting weights ranging from ultra-light 10g lure setups to heavy 8oz+ beach casters.
Sea Fishing Reels: Match your rod with the perfect reel. Choose from robust multipliers designed for powerful casting and winching power, or versatile fixed spool reels that offer ease of use and incredible drag systems.
Key Specs: Mag-brake casting controls, braid-ready spools, high-speed retrieve ratios, and sealed drag systems saltwater protection.
Sea Fishing Terminal Tackle & Rigs: Success is in the details. Browse our massive range of sea fishing terminal tackle, including high-grade hooks, swivels, and impact leads. We also offer a vast selection of ready-tied sea fishing rigs—from pulleys to flappers—hand-picked to cover every species from Cod to Plaice.
Sea Fishing Lures: For the predator hunter, our sea fishing lures section features the best metal jigs, soft plastics, and hard baits. Whether you are targeting Bass, Pollock, or Mackerel, we stock top brands like Sidewinder, Fiiish, and Savage Gear.
Sea Fishing Clothing & Luggage: Stay warm, dry, and organized. Our sea fishing clothing range includes fully waterproof flotation suits, bib & braces, and thermal boots. Protect your gear with heavy-duty sea fishing luggage, including rod holdalls, rig wallets, and saltwater-resistant tackle boxes.
Why Choose Gerry’s Fishing?
At Gerry’s, we are more than just a shop; we are a community of passionate anglers. Our team is made up of experienced fishermen who are always on hand to offer expert advice on choosing the right sea fishing tackle for your specific needs.
Shop our full range online today for fast delivery, or visit our Morecambe superstore to see why we are the UK’s number 1 independent fishing tackle shop.
For beginners starting shore fishing in the UK, we recommend a versatile 12ft to 14ft beach caster rod paired with a fixed spool reel (size 7000 or 8000). This setup is easier to master than a multiplier reel. A “starter kit” usually includes a rod, reel, and basic terminal tackle like pre-tied flapper rigs and 4-6oz lead weights.
No, you do not need a rod fishing licence to fish in the sea from the shore or a boat in the UK. However, you must respect minimum size limits for keeping fish (such as Bass) and adhere to local bylaws regarding protected areas.
Yes, at Gerry’s Fishing we offer Free Delivery on all mainland UK orders over £80. This covers most of our sea fishing rods and larger tackle orders. Items are shipped securely via heavy-duty tubes to ensure they arrive ready for the beach.
The “best” bait depends on your target species. For general fishing (Cod, Whiting, Flatfish), Lugworm and Ragworm are the top choices. For larger predators like Bass or Rays, fish baits like Mackerel, Squid, or Sandeel are often superior. We stock high-quality frozen bait online and fresh bait in our Morecambe store.
Absolutely. We are anglers ourselves and want you to have the right gear. We offer a 30-day return policy on unused items in their original packaging. If you are unsure which rod or reel suits your local mark, give our expert team a call before you buy!