£23.99
You are just £80.00 away from Free Mainland UK Delivery!
Our entire team at Gerry’s are all experienced anglers and can help you choose the correct tackle for any fishing situation. Please drop us a message or give us a call if you need any help.
You can return unused standard items within 30 days for exchange or refund.
We check our prices weekly to ensure we can combine our fabulous service with the best prices. If you find an item cheaper and in stock somewhere else, drop us a a message in the chat box and we can see what we can do.
This item is available for next day delivery. You can pick this in the checkout.
We offer free post to any mainland UK address with a basket of more than £80. We also send all over the world and the best way to find out how much postage you will pay is in our checkout. Add the items to your basket and then add your address. Our checkout will automatically calculate your total.
We have come from a tiny fishing store and grown into one of the biggest fishing tackle retailers in the UK winning countless awards over the years. We are still a family business offer fabulous service online and in-store.
Spread the cost of larger orders over 6 or 12 month 0% APR. We also offer longer terms with APR charges via V12 finance. Available in the checkout.
You can make your next purchase a little easier on the wallet by splitting the total into 3 payments by using Klarna payments in the checkout.
At Gerry’s Fishing, we often get asked for a lure that can “reach the horizon” even when a coastal gale is blowing directly in your face. The Halco Max 110 is our go-to answer. This isn’t just another minnow; it is a bibless, heavy-duty sinking lure designed for maximum distance and high-vibration action.
Think of the Max 110 as a “casting machine.” At 30g packed into a compact 11cm body, it flies like a metal jig but offers the seductive, vibrating swimming profile of a high-end hard bait. Whether you are burning it back through a tide race for Bass or trolling it behind a boat for pelagics, the Max 110 stays stable and deadly.
The density of this lure is its greatest asset. The 30g weight allows it to cut through crosswinds and head-on breezes that would stall lighter lures. For shore-based anglers fishing off rock marks or piers, this means you can reach the “outer limits” where fish are less pressured.
Because it lacks a plastic bib, the Max 110 has incredibly low drag. This allows it to be retrieved or trolled at high speeds without “blowing out” or spinning. The action is a tight, high-frequency shimmer that sends out massive acoustic signals—perfect for triggering a strike in murky water or low-light conditions.
True to Halco’s reputation, the Max 110 is built to take a hammering. It features thick-walled body construction and heavy-duty Mustad hooks. While it’s compact enough for freshwater Pike or Perch, it has the “DNA” of a saltwater big-game lure, meaning it won’t fail when a trophy Bass or hard-hitting Pollack decides to claim it.
| Feature | Specification |
| Length | 11cm (110mm) |
| Weight | 30g |
| Type | Bibless Sinking Minnow |
| Action | High-Speed Vibration / Sinking |
| Diving Depth | Approx. 2m (Variable based on sink time) |
| Hooks | #2 Mustad Black Nickel Trebles |
| Target Species | Bass, Pollack, Mackerel, Pike, Bonito |
Exposed Rock Marks: When the swell is up and the wind is blowing, the Max 110 is one of the few lures that will still cast accurately and stay submerged in the “wash.”
Tide Races & Estuary Mouths: Its streamlined, bibless shape allows it to work perfectly in heavy currents without putting excessive strain on your rod.
Light Trolling: An excellent “shotgun” lure when trolling for Mackerel or Bass from a small boat or kayak. It can handle speeds from 2 knots up to 12 knots with ease.
Deep Freshwater Lakes: The 30g weight makes it a great search bait for Pike. Cast it out, let it sink to the required depth, and bring it back with a fast, erratic retrieve.
Gerry’s Pro Tip:
Don’t just reel this lure in straight! Because it is a sinking lure, try the “Countdown Method.” Cast it out and count to five or ten before you start your retrieve. This allows you to “scan” different layers of the water column until you find where the fish are holding. Once you start reeling, add in a few sharp rips of the rod tip to make the lure “dart” like a panicked baitfish.
Is this lure suitable for slow retrieves?
The Max 110 is designed as a “power” lure. While it will swim at slower speeds, its real magic happens on a medium-to-fast retrieve where the vibration becomes most intense. If the fish are sluggish, try a “sink and draw” motion rather than a slow crawl.
Can I use this in freshwater?
Absolutely. It is a devastating lure for large Perch and Pike, especially in deeper reservoirs where you need to get the lure down quickly to where the fish are schooled up.
Do I need to upgrade the hooks?
The Mustad trebles supplied are excellent and very sharp. However, if you are heading abroad to target hard-pulling tropical species like small Tuna or Trevally, you might consider switching to a 4x strong treble—but for UK Bass and Pollack, the stock hooks are perfect.
Our entire team at Gerry’s are all experienced anglers and can help you choose the correct tackle for any fishing situation. Please drop us a message or give us a call if you need any help.
You can return unused standard items within 30 days for exchange or refund.
We check our prices weekly to ensure we can combine our fabulous service with the best prices. If you find an item cheaper and in stock somewhere else, drop us a a message in the chat box and we can see what we can do.
This item is available for next day delivery. You can pick this in the checkout.
We offer free post to any mainland UK address with a basket of more than £80. We also send all over the world and the best way to find out how much postage you will pay is in our checkout. Add the items to your basket and then add your address. Our checkout will automatically calculate your total.
We have come from a tiny fishing store and grown into one of the biggest fishing tackle retailers in the UK winning countless awards over the years. We are still a family business offer fabulous service online and in-store.
Spread the cost of larger orders over 6 or 12 month 0% APR. We also offer longer terms with APR charges via V12 finance. Available in the checkout.
You can make your next purchase a little easier on the wallet by splitting the total into 3 payments by using Klarna payments in the checkout.




Penn Chest Size Guide
Small (36″-37″)
Medium (38″-40″)
Large (42″-44″)
XLarge (46″-48″)
XXLarge (50″-52″)
Wader Waist Guide
Small (28″-30″)
Medium (30″-33″)
Large (34″-37″)
XLarge (37″-39″)
XXLarge (39″-42″)
3XLarge (42″-45″)
Kinetic/Westin Chest Size Guide
Small (36″-37″)
Medium (38″-40″)
Large (42″-44″)
XLarge (46″-48″)
XXLarge (50″-52″)
3XLarge (54″-56″)
Grundens Chest Size Guide
Small (36″-37″)
Medium (38″-40″)
Large (42″-44″)
XLarge (46″-48″)
XXLarge (50″-52″)
3XLarge (54″-56″)
Vass Chest Size Guide
Small (36″-38″)
Medium (38″-41″)
Large (42″-44″)
XLarge (45″-46″)
XXLarge (47″-48″)
3XLarge (49″-51″)
Trakker Chest Size Guide
Small (38-40″)
Medium (41-43″)
Large (44-46″)
Xlarge (47-49″)
XXLarge (50-52″)
XXXLarge (53-55″)
Korda Chest Size Guide
Small (36″-38″)
Medium (38″-41″)
Large (42″-44″)
XLarge (45″-46″)
XXLarge (47″-48″)
3XLarge (49″-51″)
Guy Cotten Chest Size Guide
Small (86 – 94cm)
Medium (94 – 102cm)
Large (102 – 110cm)
XLarge (110 – 124cm)
XXLarge (124 – 134cm)
3XLarge (134 – 154cm)
Fox Chest Size Guide
Small (36″-38″)
Medium (39″-41″)
Large (42″-44″)
XLarge (45″-47″)
XXLarge (48″-50″)
3XLarge (51″-54″)
4XLarge (55″-60″)
Nash Chest Size Guide
Small (36″-38″)
Medium (39″-41″)
Large (42″-44″)
XLarge (45″-47″)
XXLarge (48″-50″)
3XLarge (51″-54″)
4XLarge (55″-60″)
Aqua Chest Size Guide
Small (38-40″)
Medium (41-43″)
Large (44-46″)
Xlarge (47-49″)
XXLarge (50-52″)
XXXLarge (53-55″)
Guru Chest Size Guide
Small (36″-38″)
Medium (38″-41″)
Large (42″-44″)
XLarge (45″-46″)
XXLarge (47″-48″)
3XLarge (49″-51″)
Preston Chest Innovations Size Guide
Small (36″-38″)
Medium (38″-41″)
Large (42″-44″)
XLarge (45″-46″)
XXLarge (47″-48″)
3XLarge (49″-51″)
Trouser Waist Guide (Inches)
Small – 28″ – 32″
Medium 32″ – 34″
Large – 34″ – 36″
X-Large 36″ – 38″
XX-Large – 38″ – 42″
XXX-Large 42″ – 46″
XXXX-Large 46″ – 52″