IMA Kosuke 110S | 110mm 17g – The Subsurface Sinking Specialist

At Gerry’s Fishing, we’ve seen plenty of lures come and go, but the IMA Kosuke 110S is a true standout for the technical angler. This sinking version of the legendary Kosuke takes the versatility of the original and adds a weighted, sinking profile that allows you to reach those deeper gullies and cut through the stiffest coastal winds.

The Kosuke series is famous for its “foot-pat” lip design—a hybrid between a traditional minnow and a popper face. This unique architecture allows the lure to grip the water instantly, producing a seductive rolling action that remains stable even in turbulent surf or fast-moving estuary currents.

Why the Kosuke 110S is a Tackle Box Essential

1. The “Foot-Pat” Lip Advantage

The most striking feature of the Kosuke 110S is its unique lip. Unlike a standard protruding vane, this integrated design reduces air resistance during the cast, acting like the fletching on an arrow. Once in the water, it provides enough resistance to generate a high-frequency roll, even at ultra-low retrieval speeds, making it a lethal choice for “dead-sticking” or slow-crawling in the tide.

2. Sinking Density and Distance

At 17g, the 110S is significantly denser than its floating counterpart. This extra weight, combined with its aerodynamic shape, makes it a distance machine. It allows you to punch into a headwind and reach the outer edges of reefs where trophy-sized Bass are often holding. Because it sinks, it also gives you the ability to “count down” to specific depths, targeting predators that are sitting below the surface chop.

3. High-Definition Flash

IMA has utilized a highly reflective surface on the Kosuke 110S. As the lure rolls and wobbles, it catches any available light—even in murky water—to create a mesmerizing shimmering effect. This simulates the frantic flash of a fleeing sprat or sandeel, acting as a visual beacon that calls fish in from a distance.

Technical Specifications

Product Details and Uses

Mastering the Deeper Retrieve

The Kosuke 110S is designed to hunt just below the surface layers, but its sinking nature adds a layer of strategy. In saltwater environments, it is an exceptional choice for fishing off rock marks or pier ends where the water depth drops off quickly. By letting the lure sink for a few seconds before starting your retrieve, you can work through the middle of the water column, targeting fish that are shadowing baitfish shoals from below.

Surf and Estuary Strategy

The stability of the 110S makes it a “go-to” for the UK surf. When the waves are churning and lighter lures are getting tossed around, the 17g Kosuke stays “planted” in the water. In freshwater scenarios, the 110mm profile is a perfect match for mature roach or perch. Its lifelike movement and shimmering finish make it a dependable choice for Pike and large Trout that have become wary of loud, rattling crankbaits.

Hardware Built for the Coast

Equipped with premium, corrosion-resistant treble hooks, the Kosuke 110S is ready for immediate action in the salt. These hooks are “sticky” sharp, ensuring that even a tentative “tap” from a following Bass results in a solid hookset. The robust body construction ensures the lure can withstand being bounced off rocky structures or the frantic head-shakes of a powerful predator.

Gerry’s Pro Tip:

Try the “Current Drift” technique with the Kosuke 110S. Cast the lure across a moving current or estuary mouth and hold your line tight without reeling. The “foot-pat” lip will catch the flow of the water, making the lure roll and shimmy as it swings in an arc. This “passive” presentation is often the most natural way to present a baitfish to a Bass waiting in ambush behind a current seam.

Aerodynamic, versatile, and finished with legendary IMA precision—the Kosuke 110S is the sinking search bait that gives you total control over the subsurface strike zone.