Started early · 22 days to go

Black Friday deals live now

Our Black Friday prices are live now – with new deals added every week and our biggest deals saved for Black Friday week. Shop rods, reels, luggage and clothing from the brands you trust.

490 deals across the shop

Sea deals 212 products

In stock ✕Pre-orderWestinPreston InnovationsHTOaxiaUnder £10£10–£50£50+
  • HTO Slow Jig – available coloursSaleHTO

    HTO Slow Jig

    4 colours Price range: £4.99 through £6.99In stock
  • Japanese X-Wrap Shrink TubeSaleGerrys

    Japanese X-Wrap Shrink Tube

    5 colours Original price was: £13.99.Current price is: £9.79.In stock
  • Kinetic Bombarda - Slow SinkingSaleKinetic

    Kinetic Bombarda - Slow Sinking

    Price range: £1.99 through £3.59In stock
  • Tronixpro Blaze MultiPlier Mono 4oz SpoolSaleTronixpro

    Tronixpro Blaze MultiPlier Mono 4oz Spool

    3 colours Original price was: £11.99.Current price is: £8.99.In stock
  • Tronixpro Luminous Tubing 1mSaleTronixpro

    Tronixpro Luminous Tubing 1m

    2 colours Original price was: £2.25.Current price is: £1.99.In stock
  • American Tackle Company TiForged Blue NanoPlasma Guides K GuidesSaleAmerican Tackle Company

    American Tackle Company TiForged Blue NanoPlasma Guides K Guides

    Price range: £2.94 through £7.52In stock
  • Tronixpro Banzai LC - Surf 8000Black FridayTronixpro

    Tronixpro Banzai LC - Surf 8000

    RRP £99.99 £67.99In stock
  • Tronixpro Fillet KnifeSaleTronixpro

    Tronixpro Fillet Knife

    Original price was: £10.99.Current price is: £7.99.In stock
  • Megabass Vision 110 FW 10cm 14g – available coloursMEGABASS

    Megabass Vision 110 FW 10cm 14g

    30 colours Price range: £25.99 through £28.99In stock
  • HTO Yo Yo | 18g – available coloursSaleHTO

    HTO Yo Yo | 18g

    5 colours£3.99In stock
  • Axia MKIV Tip LightSaleaxia

    Axia MKIV Tip Light

    6 colours Price range: £4.99 through £5.99In stock
  • Tronixpro SS2 Rolling Swivel Max PacksSaleTronixpro

    Tronixpro SS2 Rolling Swivel Max Packs

    Price range: £7.99 through £9.99In stock
  • Xorus Asturie 110 Top Water Lure 11cm 15g – available coloursXorus

    Xorus Asturie 110 Top Water Lure 11cm 15g

    27 colours Price range: £22.99 through £23.99In stock
  • ProWrap ColorFast 300yd Size DSaleProWrap

    ProWrap ColorFast 300yd Size D

    23 colours Price range: £7.80 through £12.99In stock
  • HTO Slim Snax 6.5"SaleHTO

    HTO Slim Snax 6.5"

    5 colours Original price was: £7.99.Current price is: £5.99.In stock
  • HTO Yo Yo | 28g – available coloursSaleHTO

    HTO Yo Yo | 28g

    5 colours£3.99In stock
  • Tronixpro Xenon Tapered Leaders 50/50 - Orange/ClearSaleTronixpro

    Tronixpro Xenon Tapered Leaders 50/50 - Orange/Clear

    Price range: £5.99 through £7.99In stock
  • HTO Double Latch Box with DividersSaleHTO

    HTO Double Latch Box with Dividers

    Original price was: £6.99.Current price is: £3.99.In stock
  • TronixPro Premium 2 Hook Flapper RigSaleBlack FridayTronixpro

    TronixPro Premium 2 Hook Flapper Rig

    Original price was: £3.99.Current price is: £2.99.In stock
  • Asso Ultra MonoSaleAsso

    Asso Ultra Mono

    Original price was: £16.99.Current price is: £10.00.In stock
  • Axia Casting Lure | 80g – available coloursSaleaxia

    Axia Casting Lure | 80g

    6 colours Original price was: £3.69.Current price is: £2.99.In stock
  • Westin Sandy Andy Jig Spare HeadSaleWestin

    Westin Sandy Andy Jig Spare Head

    Price range: £4.99 through £12.99In stock
  • Axia Tobi Lure - 40g – available coloursSaleaxia

    Axia Tobi Lure - 40g

    5 colours Original price was: £3.49.Current price is: £2.99.In stock
  • HTO Flip Flop | 30gSaleHTO

    HTO Flip Flop | 30g

    5 colours Original price was: £6.49.Current price is: £4.99.In stock