IMA Lipper 90 | 90mm 9g – The Finesse Minnow Specialist

At Gerry’s Fishing, we often find that when the bite gets tough, the best move is to slim down. The IMA Lipper 90 is a masterclass in finesse minnow design. Measuring 90mm and weighing in at a lightweight 9g, this lure is specifically engineered for those days when predators are keyed into slender, fast-moving forage. Its sleek profile doesn’t just look the part—it cuts through the water with a high-response action that triggers strikes from the most pressured fish.

Whether you are targeting Smallmouth in a clear stream or Largemouth in a high-pressure lake, the Lipper 90 provides a natural, reflective presence that mimics a panicked baitfish with startling accuracy.

Why the Lipper 90 is a Finesse Staple

1. Slender “Match the Hatch” Profile

The ultra-slim design of the Lipper 90 is a dead ringer for various minnow species. Unlike bulkier lures that can sometimes overstimulate or spook wary fish, the Lipper’s profile is non-threatening and realistic. This makes it an ideal choice for clear-water environments where visual cues are everything.

2. High-Density Resilience

Don’t let the “finesse” label fool you into thinking it’s fragile. The body is crafted from high-density plastic, giving it the structural integrity to survive run-ins with rocky bottoms and the aggressive strikes of powerful predators. It’s built to be a workhorse in your tackle box, maintaining its balance and finish through countless sessions.

3. Responsive Jerk-Action

One of the standout features of this lure is how it handles rod input. While a steady retrieve produces a tight, seductive roll, the Lipper 90 truly comes alive with a jerk-style technique. A sharp snap of the rod tip causes it to dart erratically, flashing its reflective finish and sending out vibrations that predators can’t resist.

Technical Specifications

Product Details and Uses

Mastering the Retrieval Speed

The Lipper 90 is exceptionally versatile when it comes to speed. At a slow crawl, it maintains a very subtle, lifelike shimmer that works wonders in cold water or when fish are lethargic. If the water is warm and the fish are active, you can burn it back at high speeds without the lure “blowing out” or losing its tracking. This stability makes it a dependable choice for covering water quickly to locate active shoals.

The Reflective Edge

IMA has utilized a highly reflective finish on the Lipper 90. In sunny conditions, this creates a “strobe” effect during a jerk-style retrieve, sending flashes of light deep into the water column. This visual signal is often the primary trigger for a “reaction strike,” forcing a predator to hit the lure purely on instinct before it has a chance to turn away.

Reliable Hardware for the Fight

Equipped with sharp, high-durability treble hooks, the Lipper 90 ensures that when a fish commits, it stays pinned. The hooks are designed to penetrate the tough, bony jaws of bass species easily. This reduces the risk of “dropped” fish during those frantic head-shakes and powerful runs that define a trophy fight.

Gerry’s Pro Tip:

For the ultimate “dying baitfish” presentation, try the “Twitch-Twitch-Wait” method. Give the Lipper 90 two sharp, downward jerks to make it dart and flash, then pause for three full seconds. Because of its lightweight construction and balance, the lure will hover or slowly begin its ascent/descent (depending on your rig). Most trophy bass will shadow the lure during the movement and inhale it the second it stops. Be ready—the take on the pause is usually the most aggressive!

Sleek, resilient, and devastatingly effective—the IMA Lipper 90 is the precision-tuned minnow that gives you the advantage in every finesse situation.