Started early · 22 days to go

Black Friday deals live now

Our Black Friday prices are live now – with new deals added every week and our biggest deals saved for Black Friday week. Shop rods, reels, luggage and clothing from the brands you trust.

490 deals across the shop

Sea deals 35 products

In stockPre-orderWestinPreston InnovationsHTO ✕axiaUnder £10£10–£50£50+
  • HTO Slow Jig – available coloursSaleHTO

    HTO Slow Jig

    4 colours Price range: £4.99 through £6.99In stock
  • HTO Yo Yo | 18g – available coloursSaleHTO

    HTO Yo Yo | 18g

    5 colours£3.99In stock
  • HTO Slim Snax 6.5"SaleHTO

    HTO Slim Snax 6.5"

    5 colours Original price was: £7.99.Current price is: £5.99.In stock
  • HTO Yo Yo | 28g – available coloursSaleHTO

    HTO Yo Yo | 28g

    5 colours£3.99In stock
  • HTO Double Latch Box with DividersSaleHTO

    HTO Double Latch Box with Dividers

    Original price was: £6.99.Current price is: £3.99.In stock
  • HTO Flip Flop | 30gSaleHTO

    HTO Flip Flop | 30g

    5 colours Original price was: £6.49.Current price is: £4.99.In stock
  • HTO Flip Flop | 50gSaleHTO

    HTO Flip Flop | 50g

    5 colours Original price was: £7.49.Current price is: £5.99.In stock
  • HTO Yo Yo | 38g – available coloursSaleHTO

    HTO Yo Yo | 38g

    5 colours Original price was: £5.99.Current price is: £4.99.In stock
  • HTO Eels - 11cm - 20g HeadSaleHTO

    HTO Eels - 11cm - 20g Head

    4 colours Original price was: £3.99.Current price is: £2.99.In stock
  • HTO Round Jighead with Baitholder - 5gSaleHTO

    HTO Round Jighead with Baitholder - 5g

    £2.99In stock
  • HTO Osoi Jig – available coloursSaleHTO

    HTO Osoi Jig

    4 colours£7.99In stock
  • HTO Shore Assist HooksSaleHTO

    HTO Shore Assist Hooks

    Original price was: £3.99.Current price is: £2.99.In stock
  • HTO Egg SnapSaleHTO

    HTO Egg Snap

    Price range: £1.28 through £1.99In stock
  • HTO Eels - 14cm - 28gSaleHTO

    HTO Eels - 14cm - 28g

    4 colours Original price was: £4.99.Current price is: £3.99.In stock
  • HTO Tic Tac | 7g – available coloursSaleHTO

    HTO Tic Tac | 7g

    5 colours Original price was: £4.99.Current price is: £3.99.In stock
  • HTO Round Jighead with Baitholder - 7gSaleHTO

    HTO Round Jighead with Baitholder - 7g

    Original price was: £4.49.Current price is: £3.99.In stock
  • HTO Tic Tac Alive! 3g – available coloursSaleHTO

    HTO Tic Tac Alive! 3g

    5 colours Original price was: £4.99.Current price is: £3.99.In stock
  • HTO Double Latch Box with Slit FoamSaleHTO

    HTO Double Latch Box with Slit Foam

    Original price was: £5.99.Current price is: £4.99.In stock
  • HTO Round Jighead with Baitholder - 10gSaleHTO

    HTO Round Jighead with Baitholder - 10g

    £3.99In stock
  • HTO Slam - Pintail - 130mmBlack FridayHTO

    HTO Slam - Pintail - 130mm

    5 colours£8.99In stock
  • HTO Flip Flop | 15gSaleHTO

    HTO Flip Flop | 15g

    5 coloursRRP £5 Original price was: £5.99.Current price is: £4.99.In stock
  • HTO Tic Tac | 3g – available coloursSaleHTO

    HTO Tic Tac | 3g

    5 colours Original price was: £4.99.Current price is: £3.99.In stock
  • HTO Tungsten Offset Jig HeadSaleHTO

    HTO Tungsten Offset Jig Head

    Price range: £4.80 through £7.49In stock
  • HTO Slam - Paddletail - 130mmHTO

    HTO Slam - Paddletail - 130mm

    5 colours Price range: £7.99 through £8.99In stock