Filter products

Active filters


It seems we can't find what you're looking for.

Daiwa is a well-respected and established fishing tackle brand that has been operating for over 60 years. Their products are known for their quality, innovation, and excellent performance. Daiwa is a Japanese company, but it has a presence in many countries around the world. In the UK, Daiwa is one of the leading fishing tackle brands, with a reputation for producing high-quality fishing reels, rods, and accessories.

Japanese History of Daiwa

Daiwa was founded in 1955 by Yoshio Matsui, who was an experienced angler and reel engineer. Matsui was a perfectionist who was not satisfied with the quality of fishing reels available in Japan at that time. He set out to create reels that were smoother, more durable, and more reliable than anything that had come before. His goal was to create a brand that would be a global leader in fishing tackle. He achieved this by focusing on research and development, and by bringing together the best engineers and designers from around the world.

In the 1960s and 1970s, Daiwa became known for its innovative technology and high-quality fishing products. They introduced several new products, including the PowerMesh rod and the Millionaire reel, which revolutionized the fishing industry. Daiwa continued to expand globally, opening offices and factories in countries such as the UK, Indonesia, and Thailand. Today, Daiwa is one of the most respected and recognized fishing tackle brands in the world.

Fishing in the UK

The UK is home to some of the best freshwater and saltwater fishing in the world, and Daiwa has focused on producing products that are specifically designed for UK anglers. The brand’s range of products reflects the diversity of fishing in the UK, with specialized products for carp fishing, coarse fishing, and sea fishing. Here are some of the most popular Daiwa products used in the UK:


Daiwa is known for producing high-quality reels that offer smooth performance, durability, and excellent value for money. Their product line includes spinning reels, baitcasting reels, and conventional reels. Here are some of their most popular reels in the UK:

– Daiwa Ninja LT reel: The Ninja LT reel is a lightweight and compact reel that is popular among coarse anglers and river fishing enthusiasts. It features Daiwa’s LT Concept design, which makes it easier to handle, and it has a range of drag settings that make it a versatile option.

– Daiwa BG reel: The BG reel is a versatile spinning reel that is suitable for both freshwater and saltwater fishing. It features a HardBodyz design that makes it more durable, an air rotor system that provides smooth performance, and an automatic rotor brake that prevents the rotor from turning backwards.

– Daiwa Saltist reel: The Saltist reel is a powerful saltwater reel designed for big game fishing. It features a corrosion-resistant construction, a bulletproof gearing system, and a range of drag settings that make it ideal for catching large fish.


Daiwa produces a range of fishing rods that are specially designed for UK fishing conditions. Their product line includes carp rods, match rods, feeder rods, and sea poles. Here are some of their most popular rods in the UK:

– Daiwa Black Widow carp rod: The Black Widow carp rod is a popular option among carp anglers in the UK. It features a high-quality slim blank, a cork handle for comfort, and Fuji guides that provide smooth casting.

– Daiwa Airity match rod: The Airity match rod is a lightweight and responsive rod that is designed for coarse fishing. It features a high-quality carbon blank, a Fuji reel seat, and a SiC guide system that ensures smooth casting and line control.

– Daiwa Saltist Hyper rod: The Saltist Hyper rod is a powerful seawater rod that is ideal for catching big fish. It features a HVF Nanoplus carbon blank, Fuji K guides, and a V-Joint system that ensures a strong and durable connection between the pieces.


Daiwa produces a range of accessories that are designed to complement their fishing products. Their product line includes fishing line, luggage, clothing, and terminal tackle. Here are some of their most popular accessories in the UK:

– Daiwa Tournament ST Monofilament line: The Tournament ST Monofilament line is a high-quality fishing line that is designed to be strong, durable, and resistant to abrasion. It is suitable for use in both freshwater and saltwater environments.

– Daiwa Mission Rucksack: The Mission Rucksack is a versatile and durable bag that is perfect for carrying fishing gear. It features multiple compartments and pockets for storing equipment, and it is made from waterproof material to protect your gear from the elements.

– Daiwa D Carp Matt: The D Carp Matt is a lightweight and durable unhooking mat that is designed to protect fish during the unhooking process. It features a high-density foam core and a waterproof cover that makes it easy to clean.


Daiwa is known for its innovative and advanced technologies that improve the performance and durability of their fishing products. Their products are designed to be efficient, reliable, and easy to use. Here are some of the most advanced technologies that Daiwa uses:

Zaion Body

Daiwa’s Zaion Body technology uses high-density carbon material to produce reel bodies that are lightweight yet strong and durable. The material is resistant to rust, corrosion, and impact damage, which makes it ideal for saltwater fishing.

Mag Seal

Daiwa’s Mag Seal technology uses magnetic oil to create a barrier that prevents water, dirt, and other debris from entering the reel body. This technology provides increased durability and longevity for the reel, which makes it suitable for use in tough conditions.

HVF Nanoplus

Daiwa’s HVF Nanoplus technology uses a high-density graphite material that is 20% lighter and has improved sensitivity compared to traditional graphite. This technology allows Daiwa to produce rods that are lightweight yet responsive, providing excellent casting performance.

LT Concept

Daiwa’s LT Concept is a design philosophy that aims to produce lightweight yet durable reels that are easier to handle. This concept uses a smaller overall size and a Zaion Body to reduce weight, making the reel more comfortable to use for long periods.

UK Factory

Daiwa has a factory in Whishaw, Scotland, that produces fishing reels and other products for European and UK markets. The factory employs over 100 people and has been operating since 1987. The factory produces a range of high-quality fishing reels, including the Daiwa Tournament, the Daiwa Emblem, and the Daiwa Windcast.

The Daiwa UK factory is committed to producing products that meet the highest standards of quality, reliability, and performance. The factory uses advanced technology and high-quality materials to produce reels that are suitable for a wide range of fishing conditions.


Daiwa is a well-respected fishing tackle brand that has a long history of producing innovative and high-performing products. Their advanced technologies and high-quality materials make them a popular choice among anglers in the UK and around the world. Their product line caters to different types of fishing, from carp fishing to sea fishing, and they have products suitable for anglers of all skill levels. Daiwa’s commitment to quality and performance makes them a reliable choice for any angler looking for top-quality fishing gear.

Original Product

100% Original product that covered warranty by the vendor.

30 Days Warranty

You have the right to return your orders within 30 days.

Global Shipping

Your orders are shipped seamlessly between countries.

100% Secure

Your payments are secure with our private security network.