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    HTO Slow Jig

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    HTO Yo Yo | 18g

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    HTO Tumble 230g

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    HTO Power Split Ring

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    HTO Tumble 175g

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HTO is a UK-based lure fishing tackle brand that focuses on producing high-quality and innovative tackle and accessories for the modern angler. With a range of specialist fishing rods, reels, and lures, HTO is dedicated to delivering high-performing tackle that provides anglers with the best chance of success. The brand’s commitment to quality and innovation has established HTO as one of the leading brands in the UK lure fishing market. In this discussion, we will take a closer look at HTO’s fishing tackle and accessories, including their range of rods, reels, lures, and accessories.


HTO’s range of fishing rods is designed to cater to a wide range of angling styles and techniques, including spinning and casting, with rods ranging from ultra-lightweight to heavier. The range includes the Rockfish Revolution range, which is perfect for sea fishing, as well as the Nebula range of rods that are lightweight and offer excellent sensitivity. One of the highlights of HTO’s rod range is the Enigma ML+ range, which combines sensitivity, power, and versatility in a lightweight and responsive rod, ideal for lure fishing.


HTO’s range of fishing reels includes spinning and baitcasting reels that have been designed to work together with their rods for maximum performance and control. One of their best-selling reels is the Verto reel, which is lightweight but offers plenty of power, making it ideal for casting and retrieving lures. Meanwhile, the Tronix Pro Virtuoso XT reel is perfect for targeting larger fish species and provides excellent control over the line.


HTO’s range of lures covers a wide range of styles and techniques, including soft plastics, hard baits, and metal jigs. They offer lures like the Mini Slug, ideal for hitting sensitive bites from predatory sea species or Fugazi Slugs, perfect for inshore saltwater fishing. In addition, their range includes tried and tested classics like the Dexter Wedge, proven to lure and capture predatory fish in fresh and saltwater environments.


HTO’s range of accessories includes everything from spare spools to tackle boxes and bags. While all accessories are built to high standards, the standout product is the Iron Head pliers range. These pliers are made with a tungsten carbide cutter making them ideal for cutting through tough fishing lines and leader material. Additionally, they offer a comfortable grip, making them easy to use with wet hands.

In conclusion, HTO is a brand that has made a big impact in the UK lure fishing market. Their range of tackle and accessories caters to a wide range of angling techniques and styles, providing anglers with the right equipment to succeed. Their commitment to quality and innovation sets them apart, making them a brand of choice for many experienced and novice anglers alike. Whether you are fishing for sea or freshwater species, HTO has the right tools to help deliver a successful outing on the water.

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