IMA Somari 90 | 90mm 10.5g – The Versatile Shallow-Water Specialist

At Gerry’s Fishing, we appreciate a lure that can do it all, and the IMA Somari 90 is exactly that. Sitting at a comfortable 90mm and weighing in at 10.5g, it is the “all-rounder” that every angler needs for those tricky shallow to medium-depth marks. Whether you are hunting Bass along a rocky shoreline or targeting Pike and Trout in a local river, the Somari 90 provides a profile that fish simply cannot ignore.

This lure is a master of mimicry. Its slim profile and aerodynamic design aren’t just for show; they allow the Somari 90 to behave like a natural baitfish, providing a realistic silhouette and swimming action that works even when the fish are being particularly “moody.”

Why the Somari 90 belongs in your Tackle Box

1. The Lifelike “Search” Action

The Somari 90 is designed to move with a fluid, lifelike swimming action that perfectly mirrors small forage fish. Because it is highly responsive, you can change its behavior on the fly. A steady retrieve offers a natural cruise, while a series of sharp jerks and twitches will turn it into a panicked, darting meal that triggers instinctive predatory strikes.

2. Aerodynamic Casting Performance

For a 10.5g lure, the Somari 90 punches well above its weight class. It features an internal weight system that stabilizes the lure during flight. This means you get the benefit of longer, more accurate casts—even in a coastal breeze—allowing you to stay further back from “spooky” fish in clear water while still hitting the strike zone.

3. Precision Depth Control

Diving between 0.8m and 1.4m, the Somari 90 is the ultimate tool for surveying shallow reefs, estuary flats, and weedy margins. It sits deep enough to avoid surface turbulence but stays high enough to remain visible to fish looking up from the depths, making it a “go-to” for searching out active predators.

Technical Specifications

Product Details and Uses

Mastering the Retrieve

The Somari 90 is a versatile player. While a steady retrieve is effective for covering water, don’t be afraid to get technical. In clearer water, try an “ultra-slow” retrieve to let the realistic paint finish do the work. In murkier conditions or high-activity periods, use aggressive twitches to create a flash and vibration that fish can track through the water column.

The Internal Weight Advantage

Precision casting is key when you’re fishing around structure. The Somari’s internal weight system ensures the lure doesn’t “tumble” in the air, allowing you to drop it exactly where you want it—whether that’s alongside a pier piling or into a specific gully between the rocks.

Reliable Hooksets

IMA doesn’t cut corners on hardware. The Somari 90 is equipped with high-quality treble hooks that are “sticky” sharp and strong enough to handle the frantic head-shakes of a big Bass or the powerful runs of a Pike. This ensures that when you get the strike, the fish stays on the line until it’s in the net.

Gerry’s Pro Tip:

When fishing the Somari 90 in shallow estuaries, try a “Twitch and Stall” technique. Retrieve the lure until you feel it “grip” the water, then give two quick snaps of the rod tip followed by a 2-second pause. Because the lure is buoyant, it will slowly begin to rise during the pause—this vertical movement is often the exact moment a following predator will decide to inhale the lure.

Frequently Asked Questions

Is 10.5g heavy enough for surf fishing?

While it’s on the lighter side for heavy breakers, it’s an exceptional tool for “finesse” surf fishing on calmer days or in sandy bays. On a Light-Medium (ML) rod, you’ll find the casting distance more than adequate for most coastal scenarios.

Can I use this for Trout in rivers?

Absolutely. The 90mm profile is a perfect match for the larger minnows and small trout that big, territorial Brown Trout feed on. Its ability to work in shallow water (0.8m) makes it a lethal river lure.

Are the hooks saltwater resistant?

Yes. IMA uses premium hooks designed to handle the rigors of the marine environment. As always, we recommend a quick fresh-water rinse after each session to keep them in peak, razor-sharp condition for as long as possible.

Realistic, responsive, and ready for action—the IMA Somari 90 is the precision-tuned search lure your collection has been waiting for.