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Our entire team at Gerry’s are all experienced anglers and can help you choose the correct tackle for any fishing situation. Please drop us a message or give us a call if you need any help.
You can return unused standard items within 30 days for exchange or refund.
We check our prices weekly to ensure we can combine our fabulous service with the best prices. If you find an item cheaper and in stock somewhere else, drop us a a message in the chat box and we can see what we can do.
This item is available for next day delivery. You can pick this in the checkout.
We offer free post to any mainland UK address with a basket of more than £80. We also send all over the world and the best way to find out how much postage you will pay is in our checkout. Add the items to your basket and then add your address. Our checkout will automatically calculate your total.
We have come from a tiny fishing store and grown into one of the biggest fishing tackle retailers in the UK winning countless awards over the years. We are still a family business offer fabulous service online and in-store.
Spread the cost of larger orders over 6 or 12 month 0% APR. We also offer longer terms with APR charges via V12 finance. Available in the checkout.
You can make your next purchase a little easier on the wallet by splitting the total into 3 payments by using Klarna payments in the checkout.
When you are casting big baits into heavy seas, the biggest challenge isn’t just finding the fish—it’s making sure your bait actually stays on the hook during a high-velocity cast. The Sunset Sunhooks SW 9943BN is specifically engineered to solve that problem.
At Gerry’s Fishing, we consider the 9943BN the gold standard for “Big Bait” shore angling. These are Strong Iron hooks, meaning they possess the structural thickness required to tackle hard-fighting species without the risk of the hook straightening under pressure. With a surgical point and a specialized “bait-keeper” design, this is the hook you reach for when the conditions are rough and the fish are large.
| Feature | Details |
| Model Code | SW 9943BN |
| Material | Forged Strong Iron (Heavy Gauge) |
| Coating | Black Nickel (BN) for Saltwater Durability |
| Point | Chemically Sharpened Ultra-Sharp Point |
| Shank | Long Shank with Two Bait-Retention Barbs |
| Eye | Large, Reinforced Eye for Heavy Mono/Fluorocarbon |
| Origin | Made in Japan |
High-carbon Japanese steel ensures these hooks stay sharper for longer, even in abrasive environments.
Size 4, 2, & 1: 10 Hooks per pack
Size 1/0, 2/0, & 3/0: 7-8 Hooks per pack (Ideal for general shore work)
Size 4/0, 5/0, & 6/0: 5-6 Hooks per pack (Specimen sizes for large baits)
The SW 9943BN is a specialist tool for heavy-duty saltwater applications:
Long-Range Beach Casting: The two barbs on the shank are a game-changer. They grip soft baits like lugworm, ragworm, or sandeels, preventing them from “bunching” at the hook bend during a massive overhead or pendulum cast.
Rough Ground Bass & Cod: Thanks to the “Strong Iron” construction, these hooks won’t flex when you’re winching a heavy Cod or Bass through kelp and boulders.
Large Fish Species: Ideal for targeting Cod, Bass, Rays, and Conger Eels. The long shank provides extra protection against the abrasive teeth of predatory fish.
Winter Shore Angling: When fishing in high winds and heavy swells, you need a hook that can carry a substantial “cocktail” bait (e.g., Squid and Lugworm). The 9943BN provides the surface area and grip to present these bulky baits perfectly.
The “Made in Japan” quality is evident the moment you touch the point—it is incredibly sticky and finds purchase instantly. While many bait-holder hooks are made of thin wire that can bend, the Strong Iron gauge of the Sunset SW series ensures that once the hook is set, it stays set. The Black Nickel finish isn’t just for looks; it provides a smooth entry into the bait and protects the hook from the corrosive effects of the Atlantic and North Sea.
Gerry’s Tip: For the ultimate presentation, use these hooks in a “Pennel Rig” (two hooks in tandem). The 9943BN makes an excellent bottom hook for large squid or fish wrap baits, ensuring the bait stays streamlined and attractive throughout the tide
Our entire team at Gerry’s are all experienced anglers and can help you choose the correct tackle for any fishing situation. Please drop us a message or give us a call if you need any help.
You can return unused standard items within 30 days for exchange or refund.
We check our prices weekly to ensure we can combine our fabulous service with the best prices. If you find an item cheaper and in stock somewhere else, drop us a a message in the chat box and we can see what we can do.
This item is available for next day delivery. You can pick this in the checkout.
We offer free post to any mainland UK address with a basket of more than £80. We also send all over the world and the best way to find out how much postage you will pay is in our checkout. Add the items to your basket and then add your address. Our checkout will automatically calculate your total.
We have come from a tiny fishing store and grown into one of the biggest fishing tackle retailers in the UK winning countless awards over the years. We are still a family business offer fabulous service online and in-store.
Spread the cost of larger orders over 6 or 12 month 0% APR. We also offer longer terms with APR charges via V12 finance. Available in the checkout.
You can make your next purchase a little easier on the wallet by splitting the total into 3 payments by using Klarna payments in the checkout.




Penn Chest Size Guide
Small (36″-37″)
Medium (38″-40″)
Large (42″-44″)
XLarge (46″-48″)
XXLarge (50″-52″)
Wader Waist Guide
Small (28″-30″)
Medium (30″-33″)
Large (34″-37″)
XLarge (37″-39″)
XXLarge (39″-42″)
3XLarge (42″-45″)
Kinetic/Westin Chest Size Guide
Small (36″-37″)
Medium (38″-40″)
Large (42″-44″)
XLarge (46″-48″)
XXLarge (50″-52″)
3XLarge (54″-56″)
Grundens Chest Size Guide
Small (36″-37″)
Medium (38″-40″)
Large (42″-44″)
XLarge (46″-48″)
XXLarge (50″-52″)
3XLarge (54″-56″)
Vass Chest Size Guide
Small (36″-38″)
Medium (38″-41″)
Large (42″-44″)
XLarge (45″-46″)
XXLarge (47″-48″)
3XLarge (49″-51″)
Trakker Chest Size Guide
Small (38-40″)
Medium (41-43″)
Large (44-46″)
Xlarge (47-49″)
XXLarge (50-52″)
XXXLarge (53-55″)
Korda Chest Size Guide
Small (36″-38″)
Medium (38″-41″)
Large (42″-44″)
XLarge (45″-46″)
XXLarge (47″-48″)
3XLarge (49″-51″)
Guy Cotten Chest Size Guide
Small (86 – 94cm)
Medium (94 – 102cm)
Large (102 – 110cm)
XLarge (110 – 124cm)
XXLarge (124 – 134cm)
3XLarge (134 – 154cm)
Fox Chest Size Guide
Small (36″-38″)
Medium (39″-41″)
Large (42″-44″)
XLarge (45″-47″)
XXLarge (48″-50″)
3XLarge (51″-54″)
4XLarge (55″-60″)
Nash Chest Size Guide
Small (36″-38″)
Medium (39″-41″)
Large (42″-44″)
XLarge (45″-47″)
XXLarge (48″-50″)
3XLarge (51″-54″)
4XLarge (55″-60″)
Aqua Chest Size Guide
Small (38-40″)
Medium (41-43″)
Large (44-46″)
Xlarge (47-49″)
XXLarge (50-52″)
XXXLarge (53-55″)
Guru Chest Size Guide
Small (36″-38″)
Medium (38″-41″)
Large (42″-44″)
XLarge (45″-46″)
XXLarge (47″-48″)
3XLarge (49″-51″)
Preston Chest Innovations Size Guide
Small (36″-38″)
Medium (38″-41″)
Large (42″-44″)
XLarge (45″-46″)
XXLarge (47″-48″)
3XLarge (49″-51″)
Trouser Waist Guide (Inches)
Small – 28″ – 32″
Medium 32″ – 34″
Large – 34″ – 36″
X-Large 36″ – 38″
XX-Large – 38″ – 42″
XXX-Large 42″ – 46″
XXXX-Large 46″ – 52″