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The name carried by these rods (Mörrum) is taken from the legendary Mörrum salmon river in the south of Sweden, located in the area where Abu Garcia was founded back in 1921. This river has been an inspiration for the development of many products produced by the Abu Garcia brand over the years. This rod series is designed specifically for salmon and (sea) trout fishing in the northern parts of Europe. Built with the best components and on outstanding rod blanks with beautiful progressive actions.
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