IMA Rocket Bait 95 | 95mm 10.5g – The Long-Range Hybrid Hunter

At Gerry’s Fishing, we know that sometimes the fish are just beyond the reach of a standard minnow. The IMA Rocket Bait 95 was engineered specifically to solve that problem. Living up to its name, this lure is a “rocket” in the air, designed to cut through coastal winds and reach distance markers that other 10g lures simply can’t touch.

This is a dynamic hybrid lure that bridges the gap between a surface pencil and a sub-surface minnow. With a diving depth of 1m to 2m, it allows you to target the mid-water column where big Bass, Pike, and Trout often wait to ambush prey. Whether you are fishing the salt or the fresh, the Rocket Bait 95 provides a high-response, rattling attraction that turns “lookers” into “biters.”

Why the Rocket Bait 95 is a Distance Essential

1. Aerodynamic Casting Physics

The “Rocket” in the name isn’t just marketing. The lure features a weighted, slim profile and a hydrodynamic body that minimizes air resistance. At 10.5g, it is perfectly balanced to fly straight and true, allowing you to stay further back from spooky fish in clear water while still landing your lure right in the strike zone.

2. Lifelike Acoustic Attraction

Unlike silent pencils, the Rocket Bait 95 features an internal metal ball that creates a distinctive, lifelike rattling sound. This acoustic signal travels through the water column, helping predatory fish home in on the lure in murky water or low-light conditions. It’s the “dinner bell” that signals a vulnerable baitfish is nearby.

3. Responsive “Sub-Surface” Action

The Rocket Bait is highly responsive to rod input. While a steady retrieve creates a fluid, authentic swimming action, the lure truly comes alive with jerks and twitches. Because it is so responsive to slight changes in movement, you can make it dart and shimmer, mimicking a panicked baitfish trying to escape a predator.

Technical Specifications

Product Details and Uses

Mastering the Mid-Water Column

The Rocket Bait 95 occupies a tactical sweet spot between 1m and 2m. This makes it an ideal choice for fishing over submerged structures, deeper weed beds, or along the edges of steep drop-offs. In saltwater, use it to search for Bass patrolling current seams or rocky gullies. In freshwater, it is a lethal tool for Pike and large Trout that are holding just below the surface layers.

Long-Range Search and Destroy

Because of its exceptional castability, the Rocket Bait 95 is your best “search” lure. When you arrive at a new mark and aren’t sure where the fish are holding, the ability to cover vast amounts of water with each cast is a massive advantage. Its slim profile mimics a wide variety of baitfish, making it a “universal” target for almost any predatory species.

High-Impact Construction

IMA uses only high-quality, durable materials designed to survive the salt and the strike. The lure’s finish is resistant to the abrasive environments of rocky reefs, and the treble hooks are engineered for maximum penetration. This ensures that when a “trophy” fish finally hits, your gear is up to the task of bringing it to the net.

Gerry’s Pro Tip:

When the water is clear, try a “Varied Speed” retrieve. Start with a few fast turns of the handle to get the rattle clicking and the lure diving, then suddenly slow down to a “dead crawl.” The Rocket Bait will maintain a subtle, shimmying action even at slow speeds. This sudden change in tempo, combined with the low-frequency rattle, is often exactly what triggers a following predator to finally commit.

Launch it, rattle it, and land it. The IMA Rocket Bait 95 is the long-range, sub-surface hunter that gives you the edge when distance and depth matter most.