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Our entire team at Gerry’s are all experienced anglers and can help you choose the correct tackle for any fishing situation. Please drop us a message or give us a call if you need any help.
You can return unused standard items within 30 days for exchange or refund.
We check our prices weekly to ensure we can combine our fabulous service with the best prices. If you find an item cheaper and in stock somewhere else, drop us a a message in the chat box and we can see what we can do.
This item is available for next day delivery. You can pick this in the checkout.
We offer free post to any mainland UK address with a basket of more than £80. We also send all over the world and the best way to find out how much postage you will pay is in our checkout. Add the items to your basket and then add your address. Our checkout will automatically calculate your total.
We have come from a tiny fishing store and grown into one of the biggest fishing tackle retailers in the UK winning countless awards over the years. We are still a family business offer fabulous service online and in-store.
Spread the cost of larger orders over 6 or 12 month 0% APR. We also offer longer terms with APR charges via V12 finance. Available in the checkout.
You can make your next purchase a little easier on the wallet by splitting the total into 3 payments by using Klarna payments in the checkout.
The HTO Bora Shad 13cm is a high-impact fish imitation designed to target larger predatory species.1 At Gerry’s Fishing, we find this 14g model to be the ideal “bridge” between finesse fishing and heavy-duty lure work. It is large enough to represent a substantial, high-protein meal for specimen bass, pike, and zander, yet light enough to maintain a graceful, realistic swimming action.
The design is centered around a thin tail section leading into a broad paddle tail. This specific geometry concentrates the movement at the rear of the lure, allowing it to produce a heavy, thumping vibration that can be felt through the rod tip. Whether you are fishing a slow, deep retrieve from a boat or casting into the surf from the shore, the Bora Shad is engineered to be noticed.
High-Displacement Paddle Tail: The broad paddle is designed to move a significant volume of water. The thin “neck” of the tail allows for maximum flexibility, ensuring the lure starts “working” even at very low recovery speeds.
Reflective Glitter Infusion: Each lure is impregnated with multi-angled reflective glitter. This is designed to catch “chinks of light” in the water column, creating a lifelike scale-flash that mimics a panicked prey fish—a vital trigger for sight-hunting predators like bass.
Anatomical Target Eye: The Bora Shad features a large, high-contrast black and white eye. This serves as a primary “strike point,” giving predators a clear visual target to home in on, which often results in more decisive, centered hook-sets.
Rigging Versatility: At 14g, this 13cm body is perfectly suited for use with a weighted jig head for deep-water prospecting, or it can be fished weightless/weedless on a large offset hook for a slow, seductive flutter through kelp and weed.
| Feature | Details |
| Model | HTO Bora Shad |
| Length | 130mm (13cm) |
| Weight | 14g |
| Body Type | Broad Paddle Tail with Slender Tail Neck |
| Visuals | Internal Reflective Glitter & Large Target Eye |
| Ideal Hook Size | 4/0 to 6/0 Jig Head / 5/0 Offset Hook |
| Target Species | Specimen Bass, Pike, Zander, and Pollack |
| Pack Size | 3 Pieces per pack |
The 13cm Bora Shad is a versatile powerhouse. The Gerry’s team suggests:
Shallow Weedless Prospecting: Rig the Bora Shad on a 5/0 weighted offset hook. The 14g body provides enough weight to cast a long distance, while the weedless setup allows you to “snake” the lure over submerged reefs and through thick kelp where big bass lie in wait.
Vertical Boat Jigging: The high-displacement tail makes this an excellent choice for vertical fishing for zander or pollack. The vibration produced by the broad paddle on the “lift and drop” is highly effective at calling fish in from the surrounding area.
Linear Shore Spinning: A classic retrieve for bass and pike. Use a steady medium-paced retrieve to let the reflective glitter and the thumping tail do the work. The 13cm profile is a perfect “match the hatch” size for adult sprats and small herrings.
The “Stop-and-Go” in Current: In estuary mouths or tidal races, use the current to your advantage. Let the lure “swing” on a tight line; the thin tail section will keep the paddle kicking even when the lure is held nearly stationary against the flow.
Gerry’s Verdict:
The HTO Bora Shad 13cm is a masterclass in combining visual “flash” with heavy-vibration “thump.” It offers a premium Japanese-style action at a price point that allows you to fish “snaggy” ground with confidence. With 3 lures per pack, it is a robust and reliable choice for the dedicated specimen hunter.
Our entire team at Gerry’s are all experienced anglers and can help you choose the correct tackle for any fishing situation. Please drop us a message or give us a call if you need any help.
You can return unused standard items within 30 days for exchange or refund.
We check our prices weekly to ensure we can combine our fabulous service with the best prices. If you find an item cheaper and in stock somewhere else, drop us a a message in the chat box and we can see what we can do.
This item is available for next day delivery. You can pick this in the checkout.
We offer free post to any mainland UK address with a basket of more than £80. We also send all over the world and the best way to find out how much postage you will pay is in our checkout. Add the items to your basket and then add your address. Our checkout will automatically calculate your total.
We have come from a tiny fishing store and grown into one of the biggest fishing tackle retailers in the UK winning countless awards over the years. We are still a family business offer fabulous service online and in-store.
Spread the cost of larger orders over 6 or 12 month 0% APR. We also offer longer terms with APR charges via V12 finance. Available in the checkout.
You can make your next purchase a little easier on the wallet by splitting the total into 3 payments by using Klarna payments in the checkout.




Penn Chest Size Guide
Small (36″-37″)
Medium (38″-40″)
Large (42″-44″)
XLarge (46″-48″)
XXLarge (50″-52″)
Wader Waist Guide
Small (28″-30″)
Medium (30″-33″)
Large (34″-37″)
XLarge (37″-39″)
XXLarge (39″-42″)
3XLarge (42″-45″)
Kinetic/Westin Chest Size Guide
Small (36″-37″)
Medium (38″-40″)
Large (42″-44″)
XLarge (46″-48″)
XXLarge (50″-52″)
3XLarge (54″-56″)
Grundens Chest Size Guide
Small (36″-37″)
Medium (38″-40″)
Large (42″-44″)
XLarge (46″-48″)
XXLarge (50″-52″)
3XLarge (54″-56″)
Vass Chest Size Guide
Small (36″-38″)
Medium (38″-41″)
Large (42″-44″)
XLarge (45″-46″)
XXLarge (47″-48″)
3XLarge (49″-51″)
Trakker Chest Size Guide
Small (38-40″)
Medium (41-43″)
Large (44-46″)
Xlarge (47-49″)
XXLarge (50-52″)
XXXLarge (53-55″)
Korda Chest Size Guide
Small (36″-38″)
Medium (38″-41″)
Large (42″-44″)
XLarge (45″-46″)
XXLarge (47″-48″)
3XLarge (49″-51″)
Guy Cotten Chest Size Guide
Small (86 – 94cm)
Medium (94 – 102cm)
Large (102 – 110cm)
XLarge (110 – 124cm)
XXLarge (124 – 134cm)
3XLarge (134 – 154cm)
Fox Chest Size Guide
Small (36″-38″)
Medium (39″-41″)
Large (42″-44″)
XLarge (45″-47″)
XXLarge (48″-50″)
3XLarge (51″-54″)
4XLarge (55″-60″)
Nash Chest Size Guide
Small (36″-38″)
Medium (39″-41″)
Large (42″-44″)
XLarge (45″-47″)
XXLarge (48″-50″)
3XLarge (51″-54″)
4XLarge (55″-60″)
Aqua Chest Size Guide
Small (38-40″)
Medium (41-43″)
Large (44-46″)
Xlarge (47-49″)
XXLarge (50-52″)
XXXLarge (53-55″)
Guru Chest Size Guide
Small (36″-38″)
Medium (38″-41″)
Large (42″-44″)
XLarge (45″-46″)
XXLarge (47″-48″)
3XLarge (49″-51″)
Preston Chest Innovations Size Guide
Small (36″-38″)
Medium (38″-41″)
Large (42″-44″)
XLarge (45″-46″)
XXLarge (47″-48″)
3XLarge (49″-51″)
Trouser Waist Guide (Inches)
Small – 28″ – 32″
Medium 32″ – 34″
Large – 34″ – 36″
X-Large 36″ – 38″
XX-Large – 38″ – 42″
XXX-Large 42″ – 46″
XXXX-Large 46″ – 52″